4 Questions to Ask Before Your Next Email Campaign

Many people ask, what is the best day and time to execute an email campaign? Instead of trying to get the best day and time to execute an email marketing campaign, I would instead focus on developing compelling content that includes visuals. Before starting you should be able to answer the following questions when creatingContinue reading “4 Questions to Ask Before Your Next Email Campaign”

3 Questions to ask before Launching a Marketing Campaign

Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.

Growthhacking a Non-Profit or Professional Association

In Non-Profit Organizations, funds to help people and causes are largely generated from donations and grants. Donations and grants are what pays employees and other operational expenses. While many Non-Profit organizations get donors to donate money, they struggle to get repeat donations from these donors.  According to Seth Godin, the average donor retention rate isContinue reading “Growthhacking a Non-Profit or Professional Association”

How Customer Objections are Sales & Marketing Tools

Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courage to ask forContinue reading “How Customer Objections are Sales & Marketing Tools”

How to use Market Research as a Digital Sales & Marketing Tool

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”

EdTech’s Growthhacking Guide

Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education…

How Tech Can Gain Market Share with the Teacher of Tomorrow

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition; I got to the heart of theContinue reading “How Tech Can Gain Market Share with the Teacher of Tomorrow”