How to use Market Research as a Digital Sales & Marketing Tool

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to study your competitors.

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You will need to perform a SWOT analysis by assessing your strengths and weaknesses compared to your competitors on the products you offer, the price, quality, the service, reliability, stability, expertise, company reputation, location and appearance of your business along with how important it is to the customer.

Traditional Uses of Market Research

Most companies use Market Research for internal purposes IE education of Marketing and Sales teams on features, position in the marketplace and product descriptions.

Examples of Market Research as an Online Sales & Marketing Tool

What if companies could use Market research as an online sales and marketing tool, putting the analysis on their website? Justworks is doing just that. Justworks offers seamless payrolltax filings, HR support, and access to affordable benefits in an all-in-one solution.

Visitors to the Justworks site are able to access the information quickly without providing their information. Also, the company presents the Market Research in a quick and visually appealing format.

Justworks invites users to compare them to the competition; showing that they believe in their product and service.

The company allows visitors to compare fees and pricing along with each of the services they offer. When visitors click, they get to see a drop down menu of how Justworks compares to the competition.

At the bottom of each menu, Justworks supports its claims with customer testimonials in the form of user case studies. Users are invited to Read more in a call to action.

This is an innovate way to use Market Research as an Online Sales and Marketing tool because it helps build trust with prospects. Sharing Market Research as seen above helps position a company as an industry resource. Prospects have access to more choices and information than ever before; making it essential for companies to provide information in a quick and easy to understand format.

Have you used Market Research as an Online Sales and Marketing tool. Comment and share below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked on various marketing assignments including: Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to serving as a Classroom teacher, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 18,000 followers on LinkedIn and over 17,000 on WordPress.

Dan’s articles and insights on Sales, Marketing and Social Media have been featured, mentioned and referenced in major Business Publications such as:

The Arizona Republic

http://yourbusiness.azcentral.com/handle-top-10-sme-sales-objections-24845.html

Twitter Ads Blog

https://blog.twitter.com/2014/how-smartphone-users-engage-on-twitter-three-key-findings

Yahoo! Finance Blog

https://es.finance.yahoo.com/blogs/fintechnologiayredeses/cueva-arma-secreta-obama-110427857.html

Paper.li’s Wall Of Fame via Scoop.it

http://www.scoop.it/t/all-things-paper-li/?tag=Dan+Galante

Dan has been honored for his Social Profiles & Content

•Recognized by Klout for having a Score putting him in the Top 10 % of Social Media Users

•LinkedIn Social Selling Index Score in the Top 1%

•Honored by SlideShare for being in the top 5% of profiles viewed in 2014

•Honored by LinkedIn in 2012 for being in the top 1% of profiles viewed out of 200 million members

Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content ans Social Media Marketing. He is willing to be a CMO to create and build out the Marketing function of your organization if it does not exist. Contact him to set up interviews. dan@dangalante.com

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How Amazon is Disrupting the Product Restocking Market

How Amazon is Disrupting the In Home Product Restocking Market

Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426

In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allow it’s printer customers to reorder directly from the connected printer API on certain models.

In its latest move, Amazon has partnered with Brita to come up with connected water filter. Brita decided to partner with Amazon in an effort to combat an increase in Bottle water sales which threatens to take away market share from the company.

What this means for brick and mortar retail

As Amazon continues to offer more and more services where customers don’t need to leave their homes, many retailers will have to deal with declining sales and market share from their physical stores. Retailers will be forced to canalize  their own business through E commerce or go out of business.

The only way brick and mortar retail can keep their existing stores is by repurposing and branding them. In other words, retailers will need to make in store shopping an experience.

Examples of  Brands that have made in store shopping an experience are:

Barnes & Noble including Starbucks in its stores allowing customers to sit and read books while enjoying Coffee. The Starbucks allow for an additional stream of revenue for the company.

Macy’s has included Starbucks in its flagship store in New York City.

Integrating Technology into Retail & Supermarket Spaces

Many stores have integrated digital technologies with mobile devices making it easier for customers to pay with phones.

Tesla has opened a retail store in Toronto where users can use the touch screens to design their own car.

Amazon also has a grocery delivery service but  technology can also be integrated into grocery stores as well. From mobile technology taking payments to digital signage, Tesco a multinational grocery chain is doing just that.

The bottom line is that Amazon is here to stay & retail stores need to be combined with e commerce to make in store shopping better for customers.

How has Amazon changed the way you buy & shop for products?

Comment and share below.

Article Sources:

Amazon is ready to Start Restocking your Home for you by Lauren Goode & The Verge

Amazon Dash will now reorder ink by Lauren Goode & The Verge

Amazon Team up with Brita team up for Wi-Fi water pitchers by Lauren Goode & The Verge

Building  a Better Shopping Experience by Nurum

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

 

5 Ways Marketers Can Use Web Analytics for Free

 

google-analytics-dashboard

image via https://marketingtruth.wordpress.com/category/analytics/

There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics.

1. Google Analytics

Google Analytics offers users free access to analytics for their website and tumblr blog. Users can track where the traffic is coming from and identify potential customers. Customer behavior on websites can also be tracked. Here is how to install it on a website.

2. LinkedIn

LinkedIn offers free analytics on its publishing platform that allow users to see the geographic area and industry of their readers. Along with eyeball count, comment count, users can see who shared and liked their content. 

LinkedIn members can also see statistics on status updates that are popular in their network.

3. SlideShare 

SlideShare now offers users free analytics  on content that is uploaded to the site. This is a great way to track where traffic is coming from and how users engage with content. Users can track social and email sharing  along with downloads.

4. Twitter 

Twitter users can track the impacts of their tweets. Twitter provides users access to track social sharing which include retweets and likes. Users can also track tweet impressions and clicks tweets that include URLs.

5. WordPress

WordPress users can see how many people have viewed their content, shared their content and what country viewers are from. Traffic sources such as referrers and search terms are included as well.

These are 5 ways that marketers can access analytics for free.

How have you used free analytics to measure your content and track customer behavior on your site? Comment below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

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4 Examples of How Social Media platforms can increase Revenue & Engagement

I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales.

Publishing/Marketing/Branding

1.Why all Social Networks should build a Publishing Platform

Social Networks are great places to discuss and share ideas. While many networks have developed various proprietary video apps, they do not have a place to write and publish original content. 

2.How LinkedIn can increase its user Revenue from Pulse

LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging  functionality of other platforms such as Blogger, WordPress, tumblr & Medium.

However,

Mobile

3.How YouTube can increase User Engagement & AD Revenue

YouTube is a great platform. It has been very beneficial to me. I enjoy using the app on my mobile device as well. However, the app on mobile devices can be improved.

YouTube is a great video app, but

Digital Marketing/Social Media/Tech/Ecommerce

4. Domino’s uses @Twitter Smart Watches & Other Digital Technology to Drive Sales

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the  company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a sales rep, you are under pressure to close deals so you can earn that bonus.  Unless your customer is in a buying mood, you are going to hear the objection “call me after the holidays”. If you have done business with this customer, you will have an easier time than if you are making a cold call.

In prior articles, I have written how to get prospects and customers to buy. However, today’s focus is getting around the customers or prospects objection “call me after the holidays”. You have to attempt to get around this objection. If your offer is time sensitive or if you can provide a break on pricing or payment through a special promotion for example no payments for 3 months; make your customer aware of them. However, at this time of the year, you will get customers and prospects who just don’t want to deal with you and your offering.  As a sales rep, it is your job to be able to tell if the customer and prospect is telling you the truth. In other words, you need to qualify their objections.  This means following up with every customer and prospect even when things look bleak. 

Should your customers and prospects insist that call you them after the holidays, I would find out which holiday they mean. Next, I would pin them down to a specific day and time to call back. I recommend sending your customers and prospects a holiday card with a little note reminding them about the appointment; stating how you look forward to speaking with them on the specific date and time. Once this time comes, I would hold them to their promise. Deliver your presentation and ask for the business.

This is how to deal with the objection “call me after the holidays”.Image