How Amazon is Disrupting the Product Restocking Market

How Amazon is Disrupting the In Home Product Restocking Market

Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426

In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allow it’s printer customers to reorder directly from the connected printer API on certain models.

In its latest move, Amazon has partnered with Brita to come up with connected water filter. Brita decided to partner with Amazon in an effort to combat an increase in Bottle water sales which threatens to take away market share from the company.

What this means for brick and mortar retail

As Amazon continues to offer more and more services where customers don’t need to leave their homes, many retailers will have to deal with declining sales and market share from their physical stores. Retailers will be forced to canalize  their own business through E commerce or go out of business.

The only way brick and mortar retail can keep their existing stores is by repurposing and branding them. In other words, retailers will need to make in store shopping an experience.

Examples of  Brands that have made in store shopping an experience are:

Barnes & Noble including Starbucks in its stores allowing customers to sit and read books while enjoying Coffee. The Starbucks allow for an additional stream of revenue for the company.

Macy’s has included Starbucks in its flagship store in New York City.

Integrating Technology into Retail & Supermarket Spaces

Many stores have integrated digital technologies with mobile devices making it easier for customers to pay with phones.

Tesla has opened a retail store in Toronto where users can use the touch screens to design their own car.

Amazon also has a grocery delivery service but  technology can also be integrated into grocery stores as well. From mobile technology taking payments to digital signage, Tesco a multinational grocery chain is doing just that.

The bottom line is that Amazon is here to stay & retail stores need to be combined with e commerce to make in store shopping better for customers.

How has Amazon changed the way you buy & shop for products?

Comment and share below.

Article Sources:

Amazon is ready to Start Restocking your Home for you by Lauren Goode & The Verge

Amazon Dash will now reorder ink by Lauren Goode & The Verge

Amazon Team up with Brita team up for Wi-Fi water pitchers by Lauren Goode & The Verge

Building  a Better Shopping Experience by Nurum

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

 

5 Ways Marketers Can Use Web Analytics for Free

 

google-analytics-dashboard

image via https://marketingtruth.wordpress.com/category/analytics/

There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics.

1. Google Analytics

Google Analytics offers users free access to analytics for their website and tumblr blog. Users can track where the traffic is coming from and identify potential customers. Customer behavior on websites can also be tracked. Here is how to install it on a website.

2. LinkedIn

LinkedIn offers free analytics on its publishing platform that allow users to see the geographic area and industry of their readers. Along with eyeball count, comment count, users can see who shared and liked their content. 

LinkedIn members can also see statistics on status updates that are popular in their network.

3. SlideShare 

SlideShare now offers users free analytics  on content that is uploaded to the site. This is a great way to track where traffic is coming from and how users engage with content. Users can track social and email sharing  along with downloads.

4. Twitter 

Twitter users can track the impacts of their tweets. Twitter provides users access to track social sharing which include retweets and likes. Users can also track tweet impressions and clicks tweets that include URLs.

5. WordPress

WordPress users can see how many people have viewed their content, shared their content and what country viewers are from. Traffic sources such as referrers and search terms are included as well.

These are 5 ways that marketers can access analytics for free.

How have you used free analytics to measure your content and track customer behavior on your site? Comment below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

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4 Examples of How Social Media platforms can increase Revenue & Engagement

I have examined 4 ways how social networks can increase user revenue & engagement. The last is how a brand partnered with a Social Network to drive product sales.

Publishing/Marketing/Branding

1.Why all Social Networks should build a Publishing Platform

Social Networks are great places to discuss and share ideas. While many networks have developed various proprietary video apps, they do not have a place to write and publish original content. 

2.How LinkedIn can increase its user Revenue from Pulse

LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging  functionality of other platforms such as Blogger, WordPress, tumblr & Medium.

However,

Mobile

3.How YouTube can increase User Engagement & AD Revenue

YouTube is a great platform. It has been very beneficial to me. I enjoy using the app on my mobile device as well. However, the app on mobile devices can be improved.

YouTube is a great video app, but

Digital Marketing/Social Media/Tech/Ecommerce

4. Domino’s uses @Twitter Smart Watches & Other Digital Technology to Drive Sales

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the  company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a sales rep, you are under pressure to close deals so you can earn that bonus.  Unless your customer is in a buying mood, you are going to hear the objection “call me after the holidays”. If you have done business with this customer, you will have an easier time than if you are making a cold call.

In prior articles, I have written how to get prospects and customers to buy. However, today’s focus is getting around the customers or prospects objection “call me after the holidays”. You have to attempt to get around this objection. If your offer is time sensitive or if you can provide a break on pricing or payment through a special promotion for example no payments for 3 months; make your customer aware of them. However, at this time of the year, you will get customers and prospects who just don’t want to deal with you and your offering.  As a sales rep, it is your job to be able to tell if the customer and prospect is telling you the truth. In other words, you need to qualify their objections.  This means following up with every customer and prospect even when things look bleak. 

Should your customers and prospects insist that call you them after the holidays, I would find out which holiday they mean. Next, I would pin them down to a specific day and time to call back. I recommend sending your customers and prospects a holiday card with a little note reminding them about the appointment; stating how you look forward to speaking with them on the specific date and time. Once this time comes, I would hold them to their promise. Deliver your presentation and ask for the business.

This is how to deal with the objection “call me after the holidays”.Image