Organic Strategies for Growth (Podcast/Video Style)

Additional Resources

10 Ways to grow your Audience & Build a Customer Base
There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com

25 Sales & Marketing Strategies to Drive Revenue
The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales &…www.linkedin.com

100 Days to Increased Brand Awareness and Sales Enablement
When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the…www.linkedin.com

3 Ways Small Business can use Word of Mouth Marketing to Drive Sales
Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a…www.linkedin.com

How to use Marketing to Align the Customer Experience & Customer Journey
The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of…www.linkedin.com

Sales, Marketing & Social Media Today
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was…dangalante.me

Dan Galante | Professional Profile | LinkedIn
View Dan Galante’s profile on LinkedIn, the world’s largest professional community. Dan has 11 jobs listed on their…linkedin.com

Dan Galante
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…slideshare.net

Dan Galante
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…dangalante.com

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full-time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

image
Advertisements

Sales, Marketing & Social Media Strategies for Organic Growth

There are many ways to grow a business organically across the organization. Here are strategies, tips and insights to achieve this goal.

Sales

Dan Galante

Small Business

Small Business Marketing 101

from

Dan Galante

Start ups

Inbound

4 Basics of Inbound Marketing & Sales

from

Dan Galante

Digital Marketing


from

Dan Galante

Content Marketing

Social Media Marketing

Content Creation & Customization


from

Dan Galante

Growth Marketing

from

Dan Galante

Additional Resources

10 Ways to grow your Audience & Build a Customer Base
There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com

25 Sales & Marketing Strategies to Drive Revenue
The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales &…www.linkedin.com

100 Days to Increased Brand Awareness and Sales Enablement
When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the…www.linkedin.com

3 Ways Small Business can use Word of Mouth Marketing to Drive Sales
Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a…www.linkedin.com

How to use Marketing to Align the Customer Experience & Customer Journey
The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of…www.linkedin.com

Sales, Marketing & Social Media Today
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was…dangalante.me

Dan Galante | Professional Profile | LinkedIn
View Dan Galante’s profile on LinkedIn, the world’s largest professional community. Dan has 11 jobs listed on their…linkedin.com

Dan Galante
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…slideshare.net

Dan Galante
Dan is passionate about using Marketing to help businesses drive sales. Certified in Inbound Marketing, Dan has worked…dangalante.com

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include Start Ups, Political Campaign and a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full-time marketing role. He is interested in roles in Direct, Digital, Content and Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

image

What Brand Safety Means for Brands, Advertisers & Agencies

2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017.

Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value of advertisers.

Google has taken steps to address the issue and updated the YouTube Partnership Program in efforts to reduce the chance of ads being served up against inappropriate content. This is a great first step but where does the industry go from here?

For the industry to be successful, it is important that Brands feel that their Brand Safety will be protected. Brands need to deliver a consistent message to customers and prospects. When advertisers are showing messages that conflict with Brand values; consumer trust erodes. This can destroy a Brand.

Ultimately, a Brand is responsible for its safety.

· According to independent sources 70% of programmatic money in the UK is being used for various agency commissions leaving media platforms with 30%

· Brands are not sure how their media money is being used

However, for the industry to function successfully, Brands, Advertisers and Agencies need to collaborate; taking ownership of their respective role in the ecosystem. This collaboration, can take the form of: allowing Third party monitors from data science firms to examine data i.e. audit ad inventory, conduct site analysis, pre-bid targeting, keyword exclusion against Brand Guidelines and Standards.

How will these changes affect the digital landscape?

As Brands, Advertisers, and agencies collaborate more closely, allowing third parties to audit their work; campaign development and execution will take longer. More content moderators will be need to implement these changes. Google has announced that it will hire 10,000 Content Moderators this year to honor its commitment to Brand Safety. The fee structure of Advertising will need to be changed. Either the cost of advertising will increase or margins of Advertisers and Agencies will need to be cut.

Agencies will need to support the industry to overcome the issue of Brand Safety by: offering the above services to clients, providing clients with points of contact with partners that support client work, holding discussions/events on Brand Safety and offering guides on the topic.

Brands and Agencies, how do you address the issue of Brand Safety? Comment and share.

Related articles

Article Sources

4 Questions to Ask Before Your Next Email Campaign

Many people ask, what is the best day and time to execute an email campaign?

Instead of trying to get the best day and time to execute an email marketing campaign, I would instead focus on developing compelling content that includes visuals.

Before starting you should be able to answer the following questions when creating the content for your email campaign:

1) What message do I want to send?

2) What action do I want my customers and prospects to take?

3) Is the content of my message relevant to my customers?

4) Will customers see the email campaign as a value message or just another solicitation?

For example, I write a blog on the topics of sales, marketing and social media. My readers can choose to follow me through my RSS feed, through email, WordPress,TumblrLinkedIn, and Facebook. I use my blog to do my email marketing. As you can see my blog is seen by those whore receive it through email and the other ways I mentioned as a value message. In fact, when you enter your email address to subscribe to my blog, you will receive a confirmation email. This is known as an opt-in.

It is important to note that when building an email list that you get the recipients consent through an opt-in. If you are building a list from your website you can use services such as Constant Contact. When executing an email campaign, make sure to protect the privacy your customers by blind copying them. When the customer receives the email, it should say sent to undisclosed recipients.

http://cloudontapsc.com

To answer the original question, I would say that any day and time is a great day to engage consumers through email marketing; especially in today’s digital world. Consumers are on different schedules and have different needs so it is hard to predict which day would be best to send out emails. If you wanted to obtain concrete data on which day would be best to email consumers. You would need to develop and implement a survey that asks consumers what day they opened and received your messages.

Services such as SurveyMonkey can be used to create the surveys. I use a widget on my site to obtain feedback on what content people want to see from me. This information could then be compared with the customer’s date of purchase to see how long it took them act on your message. (The sales cycle)

If at first you get a low response rate to your survey, you may need to offer an incentive like a gift card for each completed survey or a chance to win a gift card in a drawing; this would be dependent on your budget.