When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1.What motivates people to buy a product or service? 2.How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a product or Service?Continue reading “How &Why People Buy Technology”
Tag Archives: customer journey
What the Product Marketing Community Taught Me about Marketing
I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers. Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers. The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and salesContinue reading “What the Product Marketing Community Taught Me about Marketing”
Ways to use Marketing to Improve Customer Experience & Customer Journey
http://www.interaction-design.org The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. MobileContinue reading “Ways to use Marketing to Improve Customer Experience & Customer Journey”
Sales, Marketing & Social Media Today 