10 Ways to Build an Audience & Grow a Customer Base

There are many ways to grow an audience and build a customer base.

Here are 10 strategies for you to grow your audience and build a customer base.

1. Starting a Blog based on Buyer Personas

Create a blog within your website focusing on customer pain points discovered in your buyer personas.

Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/

2.Use Social Media to share Blog Content

Share the content of this blog on Social Media channels such as Twitter, LinkedIn, Facebook, Instagram etc….

3. Employees LinkedIn Company Pages & LinkedIn profiles

Start publishing on your LinkedIn company page. Also, encourage employees publish and share content to their LinkedIn profiles if you are not doing so.

4. Content Repurposing

http://bluepolointeractive.com/ 

Repuropse blog content in the following ways: On SlideShare,

http://www.whitehatmedia.com/sites/default/files/styles/large/public/linkedin-buys-slideshare.jpg?itok=PZQMLnYm

YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc…

5. User Groups

Create a user group on LinkedIn, and Facebook to facilitate discussion of your product and service.

6. Twitter Chats

Host Live Twitter chats on topics that are important to your customers

7. Using Groups to organize and announce off-line events

Use LinkedIn and Facebook groups to organize off-line events such as trade shows; invite customers to provide in person testimonials to prospects.

8. Stay In front of Customers

Be where your customers are, share a value message based on Market Research,Customer Analysis, Big Data Analytics and Competitive analysis.

https://marketingtruth.wordpress.com/category/analytics/

Image via http://smartdraw.com

9. Content  & Customer Retention

Create content to keep current customers engaged; share new features and ways they can get the most out of your product or service. Use the content to stay in the mind of customers.

http://www.invespcro.com/blog/customer-acquisition-retention/

Use your blog and product check out to ask customers to opt in to your marketing messages. Once you obtain permission, you can create email marketing campaigns targeted to subscriber needs and interests.

10. Develop Marketing Partnerships & Relationships

Strength comes in numbers. It helps to have other noncompeting businesses with complementary products promoting your product and services. These businesses can have a similar customer base and audience that can help your business.

Cross promote partner content/offerings on Social Media and at events to facilitate a reciprocal relationship.

Bonus Tips Statistics & Related Content

http://www.marketingcloud.com/blog/wp-content/uploads/2014/06/audience_infographic_w640.png 

How have you built an audience and customer base?

Comment and share below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 15,000 followers on LinkedIn & over 10,000 on WordPress.

Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

 

WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article

WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here.

Today I am going to focus on how to write & publish a killer blog article on these platforms.

image via singlehop.com

When writing a blog article, your goals are to:

1. Educate & inform readers about your products & expertise

2. Engage your readers & build an audience

Let’s examine the features of a WordPress & Tumblr blog.

The Structure of the Blog Article 

 Title

The platform provides a place for a title.

Tool Bar

Underneath the title, there is a tool bar similar to one you would see in Microsoft word that allows writers to use headings, Bold, Italics, underline, center, bullet pints and numerical lists. Users can also use the tool bar to insert links, images, and videos. (tumblr users need to click the button on the side of the blog platform for the tool bar to appear.)

Body

Next, is the body of the platform where users can write the body of their content and lastly there is the SEO tags.

Pictures/Images

Users can also upload an image at through out their article, Bloggers should  credit their image source whenever possible.

Writing on WordPress & tumblr

Now that we have described the inner workings of the the WordPress & tumblr blog, let’s describe how to write compelling posts.

Now you might be asking what topics should write about?

Popular topics are as follows:

1. Your insights on trends in your industry.

2. Case Studies

3. Topics in the News

4. How to articles that teach readers how to do something.

5. How you learned from failures and adversities.

6. Questions & Answers

The Body of your Post

Once you have chosen your topic you are ready to start writing. You must create a thesis which is the claims that you are making. This should be followed up with three to four paragraphs that prove your thesis, claim and assertion. Paragraphs should be 4 to 6 sentences when possible.

Within these paragraphs, you should use headings and  sub headings along with bullet points so your text is easy to read. The text should be visually appealing  to the reader.

In terms, of how long your post should be it is up to you. There is no set length, rather your post should be long enough to prove out your thesis, assertion and claim.

Title

Your title should reflect what the topic that you are writing about while being engaging to readers. Most people just skim the headlines as they are bombarded with content, in other words you have just seconds to catch their attention.

Popular titles include:

1. How to’s,

2. lists ex 7 ways to _______

3 A question.

4. Why ________

SEO tags Keywords

Make sure to pick keywords that reflect your topic and match the title and content

Images

Make sure when you upload images that reflect what your post is about.

Video’s/embeds

To enhance your text, you can embed videos and presentations from Slideshare & YouTube. This can be a strategy to re-purpose existing content.

Calls to action

Make sure that your posts have a call to action at the end. In other words, what action do you want your reader to take as a result of reading your post.

Sharing

You can share your post in the following ways:

1. On LinkedIn through a status update, your LinkedIn groups & messages.

2. Through the Social Sharing buttons that include LinkedIn, Facebook, Google+ & Twitter.

3. Through links

4. Ask questions of the reader that encourage them to comment and start a discussion.

This is how to write a blog post on WordPress & tumblr that engages readers & builds an audience.

What strategies do you use to write a blog post?

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

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Content Curation: 4 Ways to Improve your Content Marketing Results

4 Ways Content Curation can improve your Content Marketing Results image via wonacotpr.com

Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curation can enhance your content marketing efforts in the following ways: it offers users a fresh perspective on a topic, sharing others work can plug a hole because you can’t write about every single topic in your industry and you are engaging the person whose content you are sharing. Sharing the content of others is key if you hope to get your content shared.

Content curation takes many forms across social networks but it always comes back to sharing the work of others and celebrating them. By celebrating others, content curators get to build relationships with those in their industry allowing reciprocity. In other works, people will help each other get their message out because they are part of digital community.

Content can be shared in the following ways:

1. On blogs.

2. On social networks.

3 Through online publications.

4 Guest blogging/Content Syndication

1.Blogs WordPress/tumblr

Blogs are a great way to create content and share ideas. Blogging platforms such as WordPress & tumblr have a like button and a reblog function. The like button allows user to say they like a piece of content and a reblog button allows users to republish a blog they like on their own blog. When a user reblogs a piece of content from another blog, the original publisher is notified of the reblog or share. A reblog is much more powerful than a like although a publisher see both types of notifications.

Blogs also allow users to categorize topics with endless SEO tags. Users can also search out keywords or tags to find related content on a topic which they can reblog. In addition to reblogging, users can share blogs to other social networks such as LinkedIn, Twitter, Facebook & Google+ etc… by clicking share buttons embedded on the platforms.

LinkedIn Long form Posts

LinkedIn also has a blogging platform of it’s own called the long form post. Users can curate content in the following ways: clicking the like button, sharing the article which will appear as a status update, sharing the article in groups, using social share buttons to share content to Twitter & Facebook and of course LinkedIn. Each piece of content in LinkedIn is indexed with three SEO tags that categorize it by topic. Users can also embed content from Slideshare along with videos. This can be a great way to share your work and that of others in the form of a blog.

LinkedIn Slideshare

Slidseshare is a great tool for content curation. The site was acquired by LinkedIn. Slideshare allows users to upload documents,  presentations and videos. Users can create descriptions of the content, a category along with SEO tags to further categorize the information. Slideshare is a great way to repurpose content. Content on Slideshare can be shared to social networks via sharing buttons & embedded on other blogging platforms such as LinkedIn, WordPress & tumblr.  Slideshare is a platform in itself.

2. Social Networks

Social networks such as Twitter, Facebook and Google+ offer users like and share buttons that allow users to curate content that they like. All three networks allow users to categorize & index content by topics using #hashtags.

Twitter

Twitter allows users to create lists based on topics they found interesting. Users can add other users to lists. This helps to build a digital community by uniting people around common interests. Tweets are also indexed in Google.

Facebook 

Facebook is similar to Twitter in the sense that it let’s users tag content based status updates; helping users to reach beyond friends and followers. Facebook also allows users to share content in groups as well. Facebook is partnered with Microsoft’s Bing Search engine.

Google+ 

Google+ is similar to Facebook in the sense that it allows users to join groups. It is also helpful for content curation because the results are indexed in it’s search engine. The like button is a plus one button and Google+  has  a sharing button. Users can also use hashtags and build a community based on topic as well.

3. Online Publications

Online newspapers and newsletters are another great way to curate content. Flipboard is a great site. I like Paper.li Users can sign up with Facebook or Twitter. Paper.li allows users to customize newspapers and is a great way to curate content. Users can pull content from multiple sources to create newspapers based on topics. These sources include RSS feeds social networks, lists, hashtags etc… These newspapers celebrate the work of others by mentioning them on social networks in the form of a status update. I have gained a lot of followers this way. There are countless sharing sites out there.

4. Guest Blogging/ Content Syndication

Writing on other blogs is a great way to get your message to a wider audience and it allows the blog owner to curate great content that happens to be yours. This can be a great way to build up a following. Another way to use curate content is to syndicate your content. Content syndication is when your share your blog’s RSS feed with other websites. When you share your RSS feed, your content can be shared to multiple websites simultaneously when you publish on your blog. tumblr offers a widget where you can share a blog on a stand alone website.

These are some content curation strategies you can use to improve your content marketing results. How do you curate content?

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.