Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”
Tag Archives: customerservice
How Brands can Serve Challenging Customers & Influencers on Social Media
We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”
25 Ways to Drive Revenue using Sales & Marketing
Image via http://www.walkerandgrimes.com/wp-content/themes/shell-lite/images/featured-image.jpg The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales & Marketing Strategies for driving revenue. 1.Market Research & Competitor Analysis Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businessesContinue reading “25 Ways to Drive Revenue using Sales & Marketing”
Why Inbound Marketing Should Not Take a Back Seat to Current Customers
Inbound Marketing is a valuable strategy businesses can use to obtain new customers. Inbound Marketing is defined as Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. In a prior article, I outline the 4Continue reading “Why Inbound Marketing Should Not Take a Back Seat to Current Customers”
How Brands can use Customer Service & Sales Teams to improve Content Marketing
image via content marketing institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”
Poor Customer Service Costs Businesses Sales
Poor customers service costs businesses sales. I observed this first hand yesterday. I was in the supermarket yesterday and I observed a man who was wanted to buy mussels (seafood). These mussels were packaged in bushels. As you can imagine, there were long lines in the supermarket. There were scales to weigh food items bothContinue reading “Poor Customer Service Costs Businesses Sales”
Customer Service Rules in the Digital Age
In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In this age, social networks are the wave of theContinue reading “Customer Service Rules in the Digital Age”
Sales, Marketing & Social Media Today 