I surveyed my audience on LinkedIn on how their spending was impacted by inflation. This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers,Continue reading “2023 Holiday Spending Survey”
Tag Archives: marketing
Trends in AI: Insights from The 2023 AI Summit New York
Last week, I covered the AI Summit in New York. I was excited to learn about the trends in AI and generative AI and to see some commercial applications of these new technological advancements. Patrick Murphy of UAB led the AI Exhibitor hub. Patrick shared insights from his research on Entrepreneurship. He shared how start-upsContinue reading “Trends in AI: Insights from The 2023 AI Summit New York “
How to Improve Lead Generation & Customer Engagement with Free Samples
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicleContinue reading “How to Improve Lead Generation & Customer Engagement with Free Samples”
6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On Time
Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to keep existing customers than to acquire new ones. Once a sale is made, it is tempting for Sales Reps to move on to the next customer. However,Continue reading “6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On Time”
US Holiday Spending Sentiment
I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers. With inflation on the rise, consumers spend differently than when inflation is low. I asked my audience four questions. Below youContinue reading “US Holiday Spending Sentiment”
How & Why People Buy Technology Products
1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons. 2. How do people findContinue reading “How & Why People Buy Technology Products”
8 Strategies for Optimizing Your LinkedIn Profile
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8Continue reading “8 Strategies for Optimizing Your LinkedIn Profile”
The Automotive Industry is Becoming Electrified: Automotive Trends
Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoptionContinue reading “The Automotive Industry is Becoming Electrified: Automotive Trends”
Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing
Brands use Marketing to increase sales, and revenue, and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes, brands compete to get and keep customers; but they are also competing to get and keep great talent. For brands to grow, they need great talentContinue reading “Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing”
Ways Free & Low-Cost Trials increase Sales & Customer Loyalty
Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to both end-users and industry experts. Consumers look for social proof before they buy a product. If the product is new, then none exists. To lower buyer resistance, you need to make the buyer feelContinue reading “Ways Free & Low-Cost Trials increase Sales & Customer Loyalty”
Sales, Marketing & Social Media Today 