Why People Do Marketing & Their Challenges

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience. I asked the following:  1.What do you hope to gain from your marketing efforts? 2. What is your biggest marketing challenge? Why? Based on survey findings, 56 percent ofContinue reading “Why People Do Marketing & Their Challenges”

Marketing New Product features to Prospects & Customers: What I’d Do

If I was going to launch a bunch of new product features and I was tasked with developing a social media marketing campaign to market these features to existing customers and generate new leads. What questions might I have when starting to plan the campaign? I would ask: Which channels do customers use when makingContinue reading “Marketing New Product features to Prospects & Customers: What I’d Do”

Ways to Deliver Value to Customers with Content

Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”

9 Key Things Product Marketers need to Address in a Product Marketing Brief

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers. Just as Marketing has a plan or brief, Product Marketing does. Here are nine things to addressContinue reading “9 Key Things Product Marketers need to Address in a Product Marketing Brief”

Social Networks use Online Shopping for New Revenue

Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”

Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

4 Ways to Leverage Word of Mouth

Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control WordContinue reading “4 Ways to Leverage Word of Mouth”

What I Learned from Selling in NYC

Sales has taught me to: 1.To go after what I want in life. Ask for the order if you will. 2. To stand tall in the face of rejection and negativity. 3. To look at rejection as a learning experience instead of a defeat. 4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives) 5.Continue reading “What I Learned from Selling in NYC”

Key Insights from The AI Summit on The Future of AI

I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.   According to Tractica, AI is being implemented globally. AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how toContinue reading “Key Insights from The AI Summit on The Future of AI”

SEM Trends from SMX East

Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”