The Automotive Industry is Becoming Electrified: Automotive Trends

Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoptionContinue reading “The Automotive Industry is Becoming Electrified: Automotive Trends”

Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy”

How Buyers Find & Buy Education Technology & Technology Products

I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is onlyContinue reading “How Buyers Find & Buy Education Technology & Technology Products”

How to Gain Market Share with a Tech Product or Service

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”

How & Why People Buy Tech Products

1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons.  2. How do people findContinue reading “How & Why People Buy Tech Products”

How &Why People Buy Technology

When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1.What motivates people to buy a product or service? 2.How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a product or Service?Continue reading “How &Why People Buy Technology”

Key Insights from The AI Summit on The Future of AI

I covered The AI Summit in New York last week because I wanted to learn more about AI and Machine Learning.   According to Tractica, AI is being implemented globally. AI and Machine Learning used in many verticals and processes. For example, when I compose an email using GMAIL, I received suggestions on how toContinue reading “Key Insights from The AI Summit on The Future of AI”

Start-Ups, Networking & Innovation Intersect at Propelify 2019

I covered Propelify in Hoboken, New Jersey. Propelify is an event where people from across the Northeast can turn ideas into action. Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey. New Jersey Tech Council CEO Aaron Price and New Jersey Governor PhilContinue reading “Start-Ups, Networking & Innovation Intersect at Propelify 2019”

EdSurge ImmersionNYC: My Take

@EdSurge ImmersionNYC: My Take

5 Key Strategies from Digital Marketing World Forum 2019

I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”