Start Ups, Shark Tank, Tech & Innovation Intersect at TechDay NY

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I covered TechDay in New York City at the Jacob Javits Center this past Friday. TechDay gives attendees the opportunity to discover the latest technologies and innovate startups.

Organizers of the event offered the opportunity to: network with Venture Capitalists, Accelerators listen to Tech Talks, Fireside chats and pitch your Start up. Attendees also can look for a job or business opportunity with exhibitors and start ups. Entrepreneurs even had the opportunity to audition for SharkTank.

I took a longer walk through at TechDay here.

Companies that pitched were from all different industries. You can watch the pitches here courtesy of TechDay

I really enjoyed the event. Did you attend? What are your thoughts on TechDay NY? Comment and share below.

If you were not in New York, TechDay is coming to Los Angeles and London later in the year.

If you were not in New York, TechDay is coming to Los Angeles and London later in the year.

I really enjoyed the event. Did you attend? What are your thoughts on TechDay NY?

Comment and share below.

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A Sneak Peek of the 2019 NY Auto Show

There are amazing exhibits at the New York International Auto Show that showcased innovations in the auto industry. These innovations included an increased number of: Hybrid, Electric and Voice enabled vehicles. Mercedes-Benz showcased its Voice enabled vehicles in its Press Conference.

Porsche celebrated the 50th Anniversary of the 911 with the unveil of the 911 Speedster. This was really enjoyable to see.

Ford celebrated National Mustang Day celebrating 50 years of the Mustang.

Porsche and Ford were not alone in celebrating an anniversary. Nissan celebrated 50 years of the 370Z with a commemorative edition.

Kia had an exciting release with the release of the Stinger and Habiniro.

Mazda released the Mazda 3 and CX-5.

Exotic Cars were also at the show.

There were so many amazing vehicles on display. To showcase them, I did a live walk through of the show floor where I covered them more in-depth.

Additional Pictures can be found on Instagram.

The show is truly amazing but don’t take my word for it. See for yourself!

The New York International Auto Show is open to the public from Friday, April 19th to Sunday, April 28th, 2019. Tickets cost $17 for Adults, $7 for Children, pricing for groups and tours can be found on the website. For more information go to http://www.autoshowny.com/tickets.

What do you want to see at the show? If you have attended the show, what was your favorite exhibit?

Comment below.

New Jersey Innovation in Action at Venture Conference

I had the privilege of covering the Venture Conference in Newark, NJ this past Thursday.

James Barrood, President of the NJ Tech Council opened the conference.

The conference was held at NJIT; a school that prides itself on preparing its student for STEM careers.

NJIT is helping to innovate New Jersey. NJIT President Joel Bloom discussed this in his keynote address.

The conference was run by the NJ Tech Council.

The council’s mission is to: collectively representing tech, life science and tech-related companies and organizations as well as the professional firms that support them, the Tech Council has the unique ability to:

  1. Offer opportunities to learn, network and grow
  2. Recognize and promote member companies and their leadership
  3. Nurture the tech and STEM talent pipeline critical to growth
  4. Provide access to financing sources and additional resources
  5. Advocate and support public policy which strengthens our ecosystem

Founded in 1996, the Council is a private, nonprofit membership organization, which supports the tech, innovation, and entrepreneurial ecosystems across the state and region. It is among the largest and most respected trade organizations of its kind nationwide.

The focus of the event was to help New Jersey startups grow and raise funds. Startups pitched their businesses and asked for funding.

There were two rounds of pitches along with networking opportunities. The startups that pitched represent industries such as but not limited to: EdTech, E-Learning, Healthcare, Sports Betting and esports.

Round 1 included

Scriptertainment
Wapanda
LifeCuff Technologies Inc.
QwikScript
Boxcar
Upside Health
teliapp
SiLAS
eCare21, Inc
VibeGather, LLC
TrueConnect Systems, Inc
Krow Network
WearWorks
MARCo Technologies LLC
Lambent Data
Life Skill Software
OculoMotor Technologies
Sporttrade
TLCengine
SRL Group
Ribbit.io
Nutrivide
MedifVu, LLC
Totally Pregnant

Round 2 Included

PeerChecked, Inc.
Datafy
Medality Medical
Smirta Innovations Inc.
Vikar Technologies
Malbek
Verstill
Commerce Blitz, LLC.
PlayDate
XPEED Turbine Technology
Pochette, LLC
Genomic Prediction
Pullup Technologies
ROAR for Good
Indie Art World
Elemeno Health
Bloqcube
Caregiver Smart Solutions
MYXR Events Corp.
Paratrees
Speak2 Software
Gamefuly
Entractiv
Quintrix

More information can be found here.

You could feel the energy and excitement in the air as I was able to speak with 48 innovate startups.

I really enjoyed the keynote speech by the FanDuel EVP & Head of Strategy David Van Egmond.

In the speech, he discussed how he helped FanDuel grow and succeed. He also discussed the industry of online sports betting and esports; both are growth industries. These industries are legal in New Jersey and serve as a great source of revenue for the state.

It was a great event. I want to thank the NJ Tech Council for allowing me to cover the conference.

Key Insights from the World Business Forum

I recently has the privilege to cover the World Business Forum in NYC last week. There were so many great panels and top business minds at the event. I want to highlight some of my favorites.

1. Seth Godin’s talk on Marketing where he discusses How today’s Marketer needs to be both remarkable and generous.

In his talk Seth discusses his new book This is Marketing and he discusses what it takes to succeed in today’s connection economy.

A key idea was that Marketers make change happen.

 

The new economy is made up of the following components

It was truly an amazing talk.

2. A talk by Juan Enriquez on the topic of trends in technology.

Two trends that caught my attention were:

3. Whitney Johnson’s talk on How to build an A Team where she discusses how to design jobs to maximize both employee engagement and performance.

Companies should strive for 70% employee engagement.

Companies should take chances hiring people who are inexperienced to keep a steady pipeline of employees.

4. Daniel Kahneman’s talk on the psychology of how we make Intuitive Judgments and choices based and why people are more risk averse than others. He also discusses how stress impacts decision making.

The World Business Forum is an amazing event packed with insights and for everyone in Business. If you missed out this year; attend the next one.

All images are Courtesy of WOBI.

8 Takeaways from Advertising Week 2018

2018-10-06This week, I covered Advertising Week in New York.

There were amazing panels.  My key takeaways from Advertising Week were:

    1. CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.
    2. CMOs need to be the Voice of the Customer inside of the organization and understand how intent is changing the customer journey.
    3. Customers want a personalized experience with brands while having the their data protected.
    4. Brands need to take a different approach when Understanding and Marketing to Gen Z
    5. Marketing and Advertising is not the same anymore.
    6. Today’s successful marketer is generous,
      gives value to the customer and does not steal their attention.
    7. AI will empower Marketers to do their jobs better; bring them closer to customers.
    8. AI will also allow marketers to get quicker feedback to see which campaigns work best at different points in time by allowing them to make sense of all the data they collect.

It is an exciting time to be a Marketer. How will Marketing change?
Comment and share below.

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization.

Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers.

1.Market Research & Competitor Analysis

Before businesses can sell anything, they need to determine if there is a market for their products and services.

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to study your competitors.

Image via smartdraw.com

You can see who your competitors are by

Using Market Research to differentiate your products and services on a Website

What if companies could use Market research as an online sales and marketing tool, putting the analysis on their website? Justworks is doing just that.

Using Your Sales Team as a Direct line of Customer Intelligence

There are certain things that come up when customer raise objections. Over time, Sales people will be able to see patterns of these objection. Objections are raised about pricing, bad past experiences, budgeting, being happy with a competitor and product inferiority. While Reps need to be able to handle objections; if they keep losing the sales for the same reason, they need to share this information with the marketing and product development teams.

2.Surveys

Surveys can be a great way to get information about prospects and customers. You can ask specific questions that can provide information on what the prospect is looking for. Also you can ask questions about when the prospect is looking to make a purchase. This information can be stored in CRM software. Surveys can be done through direct mail, email or online through internet polls.

3. Using Inbound Marketing & Creating Buyer Personas

I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos and SEO.

Inbound Marketing is very different from Outbound or Traditional Marketing. In Outbound or Traditional Marketing, businesses would: buy advertising such as TV or Display ads to interrupt prospects, cold call or cold email to get their [message out.

4 Basics of Inbound Marketing & Sales

image via http://www.hubspot.com/inbound-marketing

Using Marketing for Lead Gen and Demand Gen

Digital Marketing/Content Marketing/Social Media Marketing 360

4.Create a blog within your website focusing on customer pain points discovered in your buyer personas.

Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/

Content Repurposing

Repuropse blog content in the following ways: On SlideShare,

YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc…

5. Big Data & Analytics

image via https://marketingtruth.wordpress.com/category/analytics/

There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics.

6. Referrals/Testimonials from Customers

Referrals and testimonials from your customers is one of the best ways to get leads because they remove doubt from the prospects mind about your capabilities to perform. Referrals could take the form of a video, a recommendation on LinkedIn or a SlideShare presentation. I have the last two that I listed. Referrals and Testimonials should speak to the quality of your work.

7. In person testimonials at trade shows

Providing customers with great products and experiences is a great way to get customers to help market your products and services.

An example of this is illustrated by Hyundai

8.Customer Loyalty programs

Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to customers who put their name and reputation on the line for you.

9. Business Networking

Attending networking events at your local chamber of commerce or at a professional association can be a great way to meet potential prospects and to generate leads. At these events you can talk informally and exchange business cards. You can briefly discuss who you are and what you do then move on; remember you want to network with as many people as possible.

10. Email Marketing

Email lists can be purchased from a list broker or self-generated from your address book. You can also use services like Constant Contact & Mailchip that allows people to enter their email addresses if they want email from your business. This is known as allowing them to opt in. Before proceeding with an Email campaign make sure to get permission from people through an opt-in email. If you do not get peoples’ permission to send them email it can be considered spam.

Email is a cheaper item than mail. You can have a wider reach to your customers. I would suggest creating a message that is compelling. Make sure to use pictures and colors that look appealing.

11. Social Media/Customer Service issues on Social Networks

Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter, Facebook tumblr, & WordPress. These networks have similarities in the sense they are designed for people to communicate. Here is how to get started on these platforms.

Customer Service issues on Social Networks

In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is an empowered consumer. Today’s social consumer can quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with the empowered consumer. More and more consumers are consulting their social networks for product recommendations.

Improving the customer experience using Marketing

The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand and voice.

All of these channels have the effect of giving consumers instant access to information about products and services. Mobile is becoming the biggest channel with 6.2 Billion Devices projected globally by 2020 According to Ericsson’s Annual Mobility report.

The way customers request information is changing. They may approach Sales, Marketing and Customer Service or an independent source for information and help choosing a product.

Using Social Media for Growth

https://www.linkedin.com/pulse/7-takeaways-from-my-bizheroes-chat-dan-galante

https://www.linkedin.com/pulse/organic-ways-double-social-media-traffic-website-dan-galante-/

12. Blogging- WordPress, Tumblr, Medium & LinkedIn

Blogging is a great way to build your brand and market your products to the masses using Inbound Marketing. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. (Content Creation)

Popular blog posts formats are:

Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the WordPress platform. In this post, I am going to discuss how to set up your blog on WordPress and Tumblr.

image via zanderchance.com

WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here.

Here is how to write & publish a killer blog article on these platforms.

image via singlehop.com

Writing on LinkedIn’s long form post is similar to writing blog posts. Your goal is to engage your readers & build an audience. Let’s explore the features of the LinkedIn publishing platform.

13. Content Repurposing & Curation

High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content. As a result, too much quality content will be overlooked. Now if you are reading this confused what to do next, relax you are not alone. When I started blogging I thought the very same thing. Here is where content repurposing can help.

Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curation can enhance your content marketing efforts in the following ways:

14. Obtaining Content from Customer Service & Sales Teams

Once brands convert prospects into customers, they still need to focus on and support customers post sale. Here is where Content Marketing can help. Brands can use Content Marketing for customer retention, cross-selling and up-selling. To take advantage of this, brands need to involve both their Sales and Customer service team in their Content Marketing strategy.

15. Trade Show Marketing

It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to hone your expertise which your customers pay for. Trade shows are a great place for you to get leads because customers go to them looking to make purchases either at the show or soon after. If you are an exhibitor, require attendees to give you their contact information to see a demonstration of your product. This can be the start of an informal conversation which you can follow-up on later.

16. Advertising

Businesses can advertise their products and services. The advertising can be a spot on the radio, television, Social Media, print and billboards. Television ads can be short commercials that appear on TV shows or they can take the form Infomercials which are at least a half hour in length.

Television has been a preferred method of advertising for years because television has a massive audience. The internet is also a great way to advertise. You can use pay-per-click advertising on LinkedIn, Facebook and Google. (LinkedIn Ads, Facebook Ads,Google AdWords) This is an effective method because you can specify who you want to see your ad by different demographics such as Geography, Age, and Profession. You can also use keywords to trigger your ads.

17. Print

Placing ads in newspapers can also help your business because newspapers have many readers. Newspapers are usually in print and online. Your advertising on this platform could take the form of a classified ad or article marketing. Industry trade magazines also fall into this category. Billboards can also help your businesses visibility.

18. Direct Mail

Direct mail can be a great way to find prospects. You can create a message with pictures and compelling copy. The idea is to piqué the interest of your prospect and to include a card with paid postage that they can send back requesting more information. You can use CRM software to track your results and fine tune who to target.

Direct Selling and Outside Sales Strategies

Sales can teach you many things.

Here is a list of what I learned from selling.

Creating a Sales Plan supported by CRM software

In my last post, I spoke about how to identify your target market and how to build a prospecting list. In this post, I will cover how to develop and implement a sales plan. Also I will cover how the sales funnel works and how it relates to sales success. The Marketing function of an organization can use marketing automation for related their activities as ACT! and Salesforce offer marketing automation software.

19. Handling Customer Objections

Sales 101 A guide to getting started

In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them.This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also it is imperative that you address any questions the prospect has immediately.

However, objections will come up from time to time.

20. Becoming your own Sales Manager

Anyone who is in inside or outside sales has to meet sales quotas/sales goals of a certain type. The role of a Sales Manager is to hire, mentor, train and motivate the Sales Team. A Sales Manager is also accountable for setting the sales goals of their team and making sure that these goals are meet and exceeded. Sales Managers are provided with salary and an override of the teams total sales. Each Sales Reps goals make up a piece of this total sales goal. A Sales Manager’s duties will vary by the size of the organization and its structure.

Now you are asking “ How could I be my own Manager of Sales?

21. Tracking and using Sales Data

Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing.

22. Receivables, and Collections

When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer? This payment structure is based on the length of the sales cycle.

What can we do to make sure that customers pay their invoices on time?

23. Customer Relationship Management

In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Each situation needs to be put in context. In other words, why were the customers being difficult? Were they being difficult because you screwed up their order or service call?

24. Creating Sales & Marketing Content to engage Customers

In my last post, I covered how to make a cold call where I described about how to make an on the spot sales & marketing presentation. Now I will cover how to develop and deliver a customer centered sales & marketing presentation to a decision maker when you are on an appointed call.

25. Developing Your Presentation

When you start to develop your presentation, it

There are three learning styles, Visual, Auditory & Kinesthetic.

65 percent of learners are Visual but this is not everyone. In the presentation below, I provide you with ideas and strategies to

1. Collect information on your buyers learning style

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging

3. Create differentiated presentations and content for all learners when buyer learning styles are unknown.

Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.

Bonus Content/ Additional Content

Create employee advocacy programs by providing a great talent brand.

image via LinkedIn

Brand Safety , Brand Building, Marketing Campaigns, Product

Organic Sales, Marketing & Social Media Strategies for Growth

CEO’s & CMO’s Looking to increase Sales? Here’s How

Small Business Marketing 101

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.

Dan is seeking a full-time role in Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

How Voice is Changing Marketing & Customer Experience

I recently covered  Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place.

Screenshot (5)The conference was hosted at New Jersey Institute of Technology.

I was amazed about the impact voice technology will have on our lives. According to comscore.com, Voice search will account for 50 % of all search results by 2020.

Voice-Optimized-Content

sources designmatic  https://www.jeffbullas.com/small-business-trends/

Voice technology is already in use in many home devices such as Amazon Alexa and Google home. Voice applications are already available in many smartphones as we can use our voice to dictate messages along with smartphone assistants Siri, Google and Bixby.

Home owners can use voice to operate things in their home.

Voice is at the very infancy of its capabilities. People will be able to use their Alexa or Google Home to start their cars and adjust the temperature as well as other commands. Mercedes Benz is implementing a digital assistant in their newer vehicles.

People will be able to dictate a search as opposed to having  to open google and type what they are looking for. Voice provides brands and businesses with an opportunity to improve customer experience. However, brands are not currently equipped to serve up content and engagement using voice.

Voice is at the beginning of the technology life cycle. Many believe that voice will be another channel added to the omnichannel experience. Others think that it will overtake existing channel. Bret Kinsella of voicebot.ai discussed the data behind the companies in voice, the technology, its adoption and market growth prospects in his talk Voice Platform wars.

In terms of how Voice is changing marketing, it is on marketers to find new ways to engage their customers using voice. Rob Bennett CEO of rehab agency discusses the impact of Voice technology in Marketing.

CMOs need to incorporate voice into the marketing mix along with the other channels.

Jeff Rhores, Mike Darne, Wilson Tang and Chris Vennard share how they use Voice in their business and its potential for brands.

In terms of SEO and buyer personas, they also need to be built for Voice. Duane Forrester discusses how brands can create a voice optimization strategy and brand personas.

The debate is still out on whether voice will replace social media. Brandon Kaplan of Skilled Creative discusses how voice will replace Social Media and ways Brands can create Voice experiences for their customers.

Voice is an exciting technology and it will be interesting to see how it changes Marketing and how we interact with our world.

How are you using Voice technology? Comment and share below.