Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education; read my LinkedIn post to find out more.
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https://www.linkedin.com/pulse/ways-optimize-presentations-content-buyer-learning-styles-dan-galanteThe purpose of the Sales & Marketing functions is to drive revenue for the organization.Below you will find over 25 Sales & Marketing Strategies for driving revenue that can be Applied in EdTech Marketinghttps://www.linkedin.com/pulse/how-brands-increase-sales-improving-hire-marketing-staff-dan-galanteThe purpose of the Sales & Marketing functions is to drive revenue for the organization.Below you will find Sales & Marketing Strategies for driving revenue that can be Applied in EdTech1.Market Research & Competitor AnalysisBefore businesses can sell anything, they need to determine if there is a market for their products and services.Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to study your competitors.Image via smartdraw.comYou can see who your competitors are by2.SurveysSurveys can be a great way to get information about prospects and customers. You can ask specific questions that can provide information on what the prospect is looking for. Also you can ask questions about when the prospect is looking to make a purchase. This information can be stored in CRM software. Surveys can be done through direct mail, email or online through internet polls.3. Using Inbound Marketing & Creating Buyer PersonasI want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos and SEO.Inbound Marketing is very different from Outbound or Traditional Marketing. In Outbound or Traditional Marketing, businesses would: buy advertising such as TV or Display ads to interrupt prospects, cold call or cold email to get their message out.image via http://www.hubspot.com/inbound-marketingUsing Marketing for Lead Gen and Demand Gen4. Create a blog within your website focusing on customer pain points discovered in your buyer personas.Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/Content Repurposinghttp://bluepolointeractive.com/Repuropse blog content in the following ways: On SlideShare,http://www.whitehatmedia.com/sites/default/files/styles/large/public/linkedin-buys-slideshare.jpg)
Sales, Marketing & Social Media Today 