I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is onlyContinue reading “How Buyers Find & Buy Education Technology & Technology Products”
Tag Archives: education
The Rise of the Learning Pod: How COVID-19 Created a New Industry
COVID-19 forced US schools to Teach remotely for the first time in history back in March 2020. Many Teachers were not prepared to deliver remote instruction. Parents complained that the quality of their child’s education has declined since remote instruction began. Schools used this remote learning model until the end of the school year. AsContinue reading “The Rise of the Learning Pod: How COVID-19 Created a New Industry”
EdSurge ImmersionNYC: My Take
@EdSurge ImmersionNYC: My Take
How to Innovate Marketing in EdTech & E-Learning
EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”
EdTech’s Growthhacking Guide
Trends in Education are changing. This will provide a great Opportunity for EdTech Companies to improve Education while increasing Sales and Revenue. If you are in EdTech, looking to get into this $13,190,456, 456,848 K-12 Market not to mention the opportunities in Higher Education…
Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?
EdTech & E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
How Education is being Disrupted
The field of education is changing at a rapid rate. We can see these changes at all levels, especially at the K-12 space. Instructional shifts, Common Core standards and instructional technology are disrupting the way education is provided to students. SMART boards are used in a majority of classrooms which allows Teachers to make lessonsContinue reading “How Education is being Disrupted”
How to Collaborate using Google Drive
Google Drive offers people a great way to collaborate and share ideas. Teachers and business professionals alike can share documents and presentations along with editing them. In today’s world, we all need to collaborate to be successful. Google Drive has made my life a whole lot easier. Google Drive allows users toContinue reading “How to Collaborate using Google Drive”
Sales, Marketing & Social Media Today 