Ways Free & Low-Cost Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to both end-users and industry experts. Consumers look for social proof before they buy a product. If the product is new, then none exists. To lower buyer resistance, you need to make the buyer feelContinue reading “Ways Free & Low-Cost Trials increase Sales & Customer Loyalty”

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Marketing Motives: The Challenges & Priorities of Marketers

I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle toContinue reading “Marketing Motives: The Challenges & Priorities of Marketers”

Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles

Creating content that engages customers is key. Survey Results I surveyed my LinkedIn Audience to ask which types of content help them to learn best and what type of content they value most. As you can see, people learn best from a mix of written, video, audio, and content formats. Of the types of content,Continue reading “Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles”

Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales

Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”

Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales

Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part of theContinue reading “Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales”

How to Gain Market Share with a Tech Product or Service

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”

How & Why People Buy Tech Products

1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons.  2. How do people findContinue reading “How & Why People Buy Tech Products”

Why People Do Marketing & Their Challenges

People do Marketing for different reasons and they have different sets of challenges concerning the Marketing they do. I conducted two surveys of my LinkedIn audience. I asked the following:  1.What do you hope to gain from your marketing efforts? 2. What is your biggest marketing challenge? Why? Based on survey findings, 56 percent ofContinue reading “Why People Do Marketing & Their Challenges”

Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

4 Ways to Leverage Word of Mouth

Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control WordContinue reading “4 Ways to Leverage Word of Mouth”