Monthly Archives: August 2020

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers. Just as Marketing has a plan or brief, Product Marketing does. Here are nine things to addressContinue reading “9 Key Things Product Marketers need to Address in a Product Marketing Brief”