For a start up to have any success in generating sales, you have to know four things: 1 Who can buy your product or service? 2 Who are the decision makers? 3 Where are these decision makers going to make buying decisions? 4 How do these people make buying decisions? I covered the first twoContinue reading “Marketing a Start Up to Prospects & Customers”
Author Archives: Dan Galante
100 Days to Increase Brand Awareness and Sales Enablement
image via image via https://marketingtechblog.com/infographic-closing-the-gap-between-sales-marketing-through-sales-enablement/ When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the issue. At first this sounds like a great idea, but without a well thought out plan, Brands will fail and damage the credibility they have built. Prior to usingContinue reading “100 Days to Increase Brand Awareness and Sales Enablement”
How to use Marketing to Build a Great Talent Brand
https://business.linkedin.com/talent-solutions/blog/2012/10/new-employer-brand-research Brands use Marketing to increase Sales, Revenue and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes brands are in competition to get and keep customers, but they are also competing to get and keep great talent. In order for brands to grow,Continue reading “How to use Marketing to Build a Great Talent Brand”
How to be a CMO & Create the Marketing Function of an Organization
image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand Message and ContentContinue reading “How to be a CMO & Create the Marketing Function of an Organization”
Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?
EdTech & E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?”
How Businesses will Increase Sales by Improving How they Hire Marketing Staff
Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales Reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How Businesses will Increase Sales by Improving How they Hire Marketing Staff”
How Brands Can use Cultural Diffusion to Sell & Market Products Abroad
How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing
10 Ways to Build an Audience & Grow a Customer Base
There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience and build a customer base. 1. Starting a Blog based on Buyer Personas Create a blog within your website focusing on customer pain points discovered in your buyer personas. 2.Use Social MediaContinue reading “10 Ways to Build an Audience & Grow a Customer Base”
Steps to becoming your own Sales Manager with Activity-Based Selling
Image via Salesforce.com In order for Sales Reps to be successful in sales, they need to think like a Sales Manager. To be able to do this they need to be able to track their own numbers and activities in the Sales pipeline. Using a system such as Activity-Based Selling, it is now possible toContinue reading “Steps to becoming your own Sales Manager with Activity-Based Selling”
How Turkey’s President is using Marketing & Tech to Stop a Coup
image via http://www.telegraph.co.uk/content/dam/news/2016/07/15/103392330TurkishsoldiersbridgeNEWS-large_trans++eo_i_u9APj8RuoebjoAHt0k9u7HhRJvuo-ZLenGRumA.jpg The military in Turkey is attempting to overthrow the Government in a coup. Bridges and roads are blocked. Also, the military has taken over state TV. However, the President of Turkey has been able to keep the military at bay by doing the following: 1. Using FaceTime a popular messaging service provided by Apple onContinue reading “How Turkey’s President is using Marketing & Tech to Stop a Coup”
Sales, Marketing & Social Media Today 