Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource.

Popular blog posts formats are: How to’s, book reviews, interviews, analysis of trends in your industry and best of’s. I was approached by many people as a result of my blog. Now you are asking the question, “How did you get the idea to blog?”

I decided to write a blog while working on an assignment in the education field. This assignment required me get other people to work on their writing. One of the prompts I used asked the question, “What do you know a lot about?”

Make a list of topics, choose one and write a research paper on this topic.

This writing prompt made me think about the topics that I knew a lot about. The topics were Sales, Marketing, and Social Media. As a result, I decided to put my thoughts on these topics in writing.  I launched Dan Galante’s Sales and Marketing blog in November 2011.

A blog is very easy to set up. The major blogging platforms are WordPress and tumblr. Both sites allow users to register for free. If you want to choose a custom domain name there is a fee. WordPress directly offers domain names for sale on their site. With tumblr, you will need to go to an outside provider and redirect the site to tumblr.

The WordPress and tumblr platforms have many features of Facebook and Twitter. You can re-blog an article. Re-blogging is sharing someone else’s content on your blog; similar to a retweet. Your fellow bloggers can also like your post and comment on it, similar to Facebook.  These features are great for engagement. Articles can be tagged with relevant terms. You can then search out these terms to see all posts on that topic. This is similar to a hashtag on Twitter or SEO.

WordPress and tumblr allows bloggers to share articles on various social networks such as Facebook, LinkedIn, Google+ and Pinterest. You can use badges and plugins from your social networks to build a following and community. I have used this method to expand readership.

Guest blogging and syndication is another way to share your content. I am now syndicated on The Strategic HR blog.

Once you decide to start blogging, stick with it and publish quality content. Try to set up a writing schedule to maintain consistency. I shoot for once a week.

Blogging is a great way to get your message out. This is how you can build your brand with a blog.

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Market Your Expertise with Paper.li

Blogging is a great way to establish and market yourself as an expert. However, there is only so much you can write on a topic in a time period. This is where content curation comes into play. Besides writing, experts share articles and opinion of others in their field. This can come in the form of a retweet on Twitter, like on Facebook, +1 on Google plus and various other forms of re-sharing. However, if you want to curate content from multiple sources, an online newspaper comes in handy. This is where Paper. li comes in.

I use Paper.li to share content on sales, marketing and technology. This is a great way for me to engage my followers with the content and opinions of others in my field.  People who are included in my papers frequently retweet the paper and mention me on Twitter. 

Paper .li is a great site to publish online newspapers on your area of expertise. The site allows you to sign up using your Twitter or Facebook account.  Papers are generated from your Facebook or Twitter feed. Setting up is easy. Once you go on the site, you will be asked to login with Facebook or Twitter. When I started, I decided to sign up with my Twitter account. Once I granted Paper.li access to my Twitter account,Image,

I was prompted to create my newspaper. You will need to create a title and subtitle for the paper along with how often you want your paper published. Paper. li provides publishers with three options: daily, morning +evening and Weekly.

Once you decide on the paper you want to create, you have the options of choosing hashtags from Twitter, RSS feeds, certain Twitter top accounts in the news, business, entertainment, tech and science, sports and leisure categories.Once you create your paper, you can schedule the time you want it to be published to Twitter and Facebook.  

Another great feature of Paper. li is the editor’s note. The editor’s note allows you to market your product and services. This feature also let’s you provide background about yourself. I share both text and links to my various websites and blogs.

Another feature that I like is the Twitter feed under the Editor’s note. This a great way for readers to follow and engage with you on Twitter. 

You can also search for people and content on the site. Readers who really like your paper can subscribe to your paper by email as well. This is similar to blog subscriptions via email. 

Paper.li also offers a premium service where you can publish newsletters. 

I recommend that you give Paper. li a try. It’s free!