Ways to use Direct Mail Marketing for Lead Gen & Demand Gen

Today we receive a lot of mail. Most of the time, a majority of the mail that I receive is a solicitation and/or junk mail. People are very busy; as a result they will skim their mail very quickly. They have to think that your message is compelling and relevant to them within the firstContinue reading “Ways to use Direct Mail Marketing for Lead Gen & Demand Gen”

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4 Questions to Ask Before Your Next Email Campaign

Many people ask, what is the best day and time to execute an email campaign? Instead of trying to get the best day and time to execute an email marketing campaign, I would instead focus on developing compelling content that includes visuals. Before starting you should be able to answer the following questions when creatingContinue reading “4 Questions to Ask Before Your Next Email Campaign”

3 Questions to ask before Launching a Marketing Campaign

Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.