How to Optimize Presentations & Content to Buyer Learning Styles

image via connections academy.com

Creating customer centered  presentations that engage customers are essential. Previously I spoke about how to accomplish this.  However, another key element to creating both customer centered presentations and digital content is knowledge of buyer learning styles. In other words, how buyers learn best.

There are three learning styles, Visual, Auditory & kinesthetic.  65 percent of people are Visual learners but this is not everyone. In the presentation below, I provide you with ideas and strategies to:

1. Collect information on your buyers learning style.

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging.

3. Create differentiated presentations and content for all learners when buyer learning styles are unknown.

 

 

Have you used buyer learning styles as a guide for presentation and content creation? Comment and share below.

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About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full-time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

 

How to use Engagement to Generate Leads at Trade Shows

Generate Leads at Trade Shows by Keeping  Prospects Engaged

image via mediashower.com

It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to improve your product knowledge and assess the needs of customers in the market place.

Trade shows are a great place to interact and market your products & services to prospects in a relaxed atmosphere. The prospects visit the shows voluntarily as opposed to the traditional B2B direct Sales model and cold calling where prospects are not expecting to be called on by sales people.

Trade shows are a great place to generate leads because prospects go to them looking to make purchases either at the show or soon after. If you are an exhibitor, require attendees to give you their contact information to see a demonstration of your product. Your demonstration must engage customers. A good way to do this is to have prospects  take part in your demonstration if possible so they form a connection with the product. This is similar to a test drive.

Another way to generate leads is to design engaging contents where customers have to fill out surveys about their buying habits. Surveys can be a great way to get information about prospects and customers. You can ask specific questions that ask:

1. What are you looking for in this product or service?

2. When are you looking to make a purchase?

3. What product or service are you currently using?

Questions should be open ended; allowing prospects to accurately supply information but simple enough to allow them to be answered in short amount of time.

If you are doing a trivia style contest, you make questions multiple choice.

You can offer small incentives such as branded merchandise such as pens, pads, shirts, gift cards etc.. in exchange for filling out a survey or performing a desired action or behavior.

Surveys can be completed through branded tablets & computer kiosks. The information from the survey can be stored in CRM software such as Salesforce or ACT! This can be the start of an informal conversation which you can follow-up on later.

These are strategies that you can use for lead generation at trade shows.

How do you generate leads at trade shows?

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the  company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

How to Collaborate using Google Drive

 

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      Google Drive offers people a great way to collaborate and share ideas. Teachers and business professionals alike can share documents and presentations along with editing them. In today’s world, we all need to collaborate to be successful. Google Drive has made my life a whole lot easier.

           Google Drive allows users to organize their documents and presentations in folders. These folders can be shared with other users, where documents and presentations can be viewed and edited; making collaboration very easy. Setting up Google Drive is quick and easy. The first thing that you need to do is create a Gmail account. Once you create a Gmail account, you can access a host of Google’s products and services from the drop down window in the browser.

           Google offers a suite of products inside of Google Drive. The products include: Google Docs which is similar to a Microsoft Word program, Google Slides which is similar to Microsoft PowerPoint and Google Sheets which is similar to Microsoft Excel. When you create and/or edit something, it is saved to the cloud automatically; you do not need to hit save or save as as you would have to with Microsoft’s products. Being that Google Drive is cloud based, my computer and hard drive are freed from having to store large files; allowing my computer to keep up its processing speed. I can also view and edit documents/presentations on multiple devices; which is something I could not do if I simply saved it on my computer. I appreciate this feature being that I am constantly on the go.

            Google Slides are also great for presentations where you want to use video. You can copy the video link from YouTube and embed the video-player in the slide. This allows your presentation to flow without having to stop to search for a video. You will also save time when creating your presentation.

            Google Docs can be downloaded to a Microsoft Word file and/or a PDF. Google Slides can be downloaded to a Power Point format. This makes sharing documents with non Google Drive users a snap. Simply attach the converted file to an email or just print it out. Word documents and PowerPoints can also be uploaded to Google Drive where you will be given the option to edit the document or presentation in its Google Drive format. (Google Docs, or Google Slides)

            Google Drive also offers users the ability to create forms with a service called Google Forms. Google offers a Google Drive App for mobile devices and the Desktop letting users quickly access documents and presentations without having to go through the browser; which saves users valuable time.

         Google Drive is a very valuable resource. Individual users can sign up for free.

         Don’t take my word for it; try it for yourself.
image credit http://www.androidauthority.com

Why Less is More when Presenting with Slides

Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.

Recently, I was honored by Slideshare for being in the top 5 percent of presentations and profiles viewed in 2014. One of the reasons for my success according to Slideshare was that my presentations were an average of 6 slides shorter than the average in 2014. In the link that I have shared above, it shows how the average size of a presentation has decreased from 21 slides in 2008 to 14 slides in 2013. In 2014, the average size of a presentation was 11 slides.

This data offers statistical proof that all marketers/sellers need to arrive at the point quickly or risk losing the attention of their audience/prospects.

Lost Attention = Lost Influence = Lost sales/market-share. Think about Television ratings and advertising sales/rates.