Buyers have different wants and needs. When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1. What motivates people to buy a product or service? 2. How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. WhatContinue reading “Ways People Buy, Find Products & The Differences Between B2B, B2C, B2G & D2C”
Tag Archives: b2b
Using Marketing to Innovate the Organization
The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”
How to Innovate Marketing
Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”
Ways to use Marketing to Improve Customer Experience & Customer Journey
http://www.interaction-design.org The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. MobileContinue reading “Ways to use Marketing to Improve Customer Experience & Customer Journey”
2018 Marketing Job Search & Networking
http://gettinghiredweb.s3.amazonaws.com/Community/Blog Dear WordPress Followers: Happy Holidays and thank you for your support. Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding? My combined experience in Sales, Marketing, Social Media, helping Customers andContinue reading “2018 Marketing Job Search & Networking”
Content Marketing 360
Creating & Executing an engaging Marketing Strategy for Lead Gen & Demand Gen organically. A how to guide on getting started. About the Author Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Continue reading “Content Marketing 360”
How to use Market Research to Drive Product Sales
Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of productsContinue reading “How to use Market Research to Drive Product Sales”
Sales, Marketing & Social Media Today 