Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disruptedContinue reading “Did Mobile Kill the TV Star?”
Monthly Archives: September 2014
The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach
Screen-shots and hash-tags are an invaluable tool for marketers to reach and sell products to their audience. The old adage is that a picture is worth a 1000 words. As the fields of Marketing and Advertising shift to digital and mobile formats, the power of the image to tell stories and get your message acrossContinue reading “The Power of The Screen Shot & The Hash Tag: How Marketers Can Connect with Customers & Amplify their Reach”
Selling to Sociopaths: What to do when you can’t Walk Away
Have you ever had a prospect and/or customer from hell? I am talking about a customer that seemed charming when everything in the transaction was going well and did a 180 degree turn when they didn’t get when they want. I have had several experiences like this during my time in outside sales. What aboutContinue reading “Selling to Sociopaths: What to do when you can’t Walk Away”
Customer Service Rules in the Digital Age
Originally posted on Sales, Marketing & Social Media Today:
In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In…
The Basic Principles of Marketing have changed or have they?
Originally posted on Sales, Marketing & Social Media Today:
Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social…
How to Develop and Market a Product
Originally posted on Sales, Marketing & Social Media Today:
Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate…
How to Get Customers to Pay On Time While Keeping their Business
Originally posted on Sales, Marketing & Social Media Today:
When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer?…
Building your Personal & Corporate Brand using LinkedIn
Originally posted on Sales, Marketing & Social Media Today:
Use of social media is essential in personal and corporate branding. The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand. Today I am going to discuss how to build…
Building the Brands of Tomorrow
Originally posted on Sales, Marketing & Social Media Today:
Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or…
How to Setup Google Analytics on Your Website and Blog
Originally posted on Sales, Marketing & Social Media Today:
Google Analytics is a great way to monitor your efforts online. It allows you to see how many people are visiting your site, the duration of their visit, what content they are looking at and from what network. You can also see what country they are…
Sales, Marketing & Social Media Today 