How to Gain Market Share with a Tech Product or Service

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”

How & Why People Buy Tech Products

1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons.  2. How do people findContinue reading “How & Why People Buy Tech Products”

How to Create Marketing that Enables Sales & CX Teams

I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increase lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle toContinue reading “How to Create Marketing that Enables Sales & CX Teams”

What’s the Hardest Part of Product Marketing The Job of a Product Marketer

What is the hardest part of Product Marketing? LinkedIn poll of my audience Marketers need to develop and deploy a buyer-centric go-to-market strategy. It is time for marketers to ask better questions about buyers. What is the role of a Product Marketer? I covered the Product Marketing Community workshop to find out. Workshop Topics includedContinue reading “What’s the Hardest Part of Product Marketing The Job of a Product Marketer”

9 Strategies to Support Sales Teams to Close More Deals & Make More Sales

Sales processes include the following: customer development,   prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part ofContinue reading “9 Strategies to Support Sales Teams to Close More Deals & Make More Sales”

What the Product Marketing Community Taught Me about Marketing

I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers. Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers. The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and salesContinue reading “What the Product Marketing Community Taught Me about Marketing”

Key Insights from Digital Summit

I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”

How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

How to Innovate Marketing in EdTech & E-Learning

EdTech and E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “How to Innovate Marketing in EdTech & E-Learning”