A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8Continue reading “8 Strategies for Optimizing Your LinkedIn Profile”
Tag Archives: social media
Product, Content & Customer Marketing Strategies to Market New Product Features on Social
Here are questions I would ask and actions I would take to market new product features on social media. I would ask: What is your feedback for each of the new product features? I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained toContinue reading “Product, Content & Customer Marketing Strategies to Market New Product Features on Social”
Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles
Creating content that engages customers is key. Survey Results I surveyed my LinkedIn Audience to ask which types of content help them to learn best and what type of content they value most. As you can see, people learn best from a mix of written, video, audio, and content formats. Of the types of content,Continue reading “Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles”
SEM Trends from SMX East
Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”
10 Key Takeaways from Advertising Week 2019
I covered Advertising Week in New York. Advertising Week is where the best minds of Marketing and Advertising meet to share and learn best practices. Matt Scheckner Global CEO of Advertising Week shares his thoughts at the opening breakfast. View this post on Instagram Matt Scheckner of #AdvertisingWeek shares his thoughts at the opening breakfast. #AWNewYorkContinue reading “10 Key Takeaways from Advertising Week 2019”
Key Insights from Digital Agency Expo
I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”
Key Insights from Digital Summit
I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”
Seth Godin’s This is Marketing: What it Means for Brands
Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”
4 Key Insights from DMWF
Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”
Organic Strategies for Growth (Podcast/Video Style)
Additional Resources 10 Ways to grow your Audience & Build a Customer Base There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com 25 Sales & Marketing Strategies to Drive Revenue The purpose of the Sales & Marketing functions is to driveContinue reading “Organic Strategies for Growth (Podcast/Video Style)”
Sales, Marketing & Social Media Today 