Social Networks use Online Shopping for New Revenue

Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”

SEM Trends from SMX East

Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”

10 Key Takeaways from Advertising Week 2019

  I covered Advertising Week in New York. Advertising Week is where the best minds of Marketing and Advertising meet to share and learn best practices. Matt Scheckner Global CEO of Advertising Week shares his thoughts at the opening breakfast. View this post on Instagram Matt Scheckner of #AdvertisingWeek shares his thoughts at the opening breakfast. #AWNewYorkContinue reading “10 Key Takeaways from Advertising Week 2019”

Key Insights from Digital Agency Expo

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”

5 Key Strategies from Digital Marketing World Forum 2019

I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”

Key Insights from Digital Summit

I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”

Seth Godin’s This is Marketing: What it Means for Brands

Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”

Takeaways from Salesforce World Tour

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”

4 Key Insights from DMWF

Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”

8 Takeaways from Advertising Week 2018

This week, I covered Advertising Week in New York. There were amazing panels.  My key takeaways from Advertising Week were: CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.Continue reading “8 Takeaways from Advertising Week 2018”