9 Strategies to Support Sales Teams to Close More Deals & Make More Sales

Sales processes include the following: customer development,   prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part ofContinue reading “9 Strategies to Support Sales Teams to Close More Deals & Make More Sales”

9 Techniques to Overcoming Customer Objections

In sales, everyone has to be able to overcome objections to be successful. The best way to overcome objections is to prevent them. This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also, you must address any questions the prospect has immediately. However, objectionsContinue reading “9 Techniques to Overcoming Customer Objections”

Ways to Deliver Value to Customers with Content

Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”

9 Key Things Product Marketers need to Address in a Product Marketing Brief

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers. Just as Marketing has a plan or brief, Product Marketing does. Here are nine things to addressContinue reading “9 Key Things Product Marketers need to Address in a Product Marketing Brief”

What the Product Marketing Community Taught Me about Marketing

I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers. Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers. The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and salesContinue reading “What the Product Marketing Community Taught Me about Marketing”

How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

2018 Marketing Job Search & Networking

http://gettinghiredweb.s3.amazonaws.com/Community/Blog Dear WordPress Followers: Happy Holidays and thank you for your support. Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding? My combined experience in Sales, Marketing, Social Media, helping Customers andContinue reading “2018 Marketing Job Search & Networking”

How Customer Objections are Sales & Marketing Tools

Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”

How to use Market Research as a Digital Sales & Marketing Tool

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”

100 Days to Increase Brand Awareness and Sales Enablement

image via image via https://marketingtechblog.com/infographic-closing-the-gap-between-sales-marketing-through-sales-enablement/ When Brand awareness and Sales are low for brands, it is tempting to start using social media and blogging to solve the issue. At first this sounds like a great idea, but without a well thought out plan, Brands will fail and damage the credibility they have built. Prior to usingContinue reading “100 Days to Increase Brand Awareness and Sales Enablement”