How LinkedIn can increase its Revenue from Pulse users

How LinkedIn can increase its user Revenue from Pulse

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LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging  functionality of other platforms such as Blogger, WordPress, tumblr & Medium.

However, the link addresses assigned to the long posts are very long; each user profile is assigned a specific number. Here is the opportunity for LinkedIn to raise more revenue from users. LinkedIn should allow users to buy a custom url or domain. This way users can brand the content they publish on the platform.

Letting users have a custom domain name based on LinkedIn will allow the platforms to compete with other blogging platforms. This will come in handy when sharing the content on other social networks because the content branding will be improved.

Custom domains on LinkedIn is the next step for the platform to become a full blogging site.

Would you purchase a custom domain or url for your content from LinkedIn?

Feel free to comment and share your ideas.

Did Mobile Kill the TV Star?

Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disrupted how content is accessed. Prior to this shift, television/cable networks have controlled how video content was shared and distributed. Today the alternative content sharing methods I described above, have changed the format of television. As more and more advertising dollars are being shifted to mobile from television, the way television is run has to change.

Back to my original question, will Television suffer the same fate as Radio? Well not exactly.Television has embraced new technology. Content has been made available on mobile devices, Tablets Laptops and PC’s.Television networks have developed a strong presence on social networks. Every Television network and their shows; have their own branded social media channels. Video content is made available instantly via on demand programming for premium cable subscribers.

Dual Technology is used by television networks by allowing viewers to live tweet with characters of their favorite shows and television personalities via computers/mobile devices. Television networks use of Twitter is an example of dual technology. Live tweeting has proven to be a successful engagement strategy for television networks; engaging with millennial and baby-boomers alike. An example is tonight’s live Blue Bloods Actors chat via CBS’s branded BlueBlood’s Twitter handle.

Another marketing strategy, employed by television networks is to make the actors in their shows use products from advertisers. This is a shift from traditional advertisements; as most people are turned off by many traditional ads. Many Auto, Telecom, Clothing, Luxury Brands and even educational institutions use this form of advertising. It does not seem like an ad if it is part of the show. This is what television networks and advertisers are banking on.

Did Mobile kill the TV star? Not exactly but it killed a culture of television and cable monopolies. Although television and cable have changed to adopt to the shift to mobile, they still face threats from Apple, Intel, Google and Sony who attempting to offer television content via internet TV delivery platforms.

All of these changes that I mentioned above, will shift the power from the Television and cable networks into the hands of advertisers by driving down rates. The general public will also be able to access programming much cheaper but this is a discussion for down the road.

Did Mobile kill the TV star? You decide.

How the Romney and Obama Campaigns use Big Data to Market themselves to Voters

Today is Election Day in the United States. There are many candidates who are up for election. However, the most followed race is the Presidential race between Barack Obama and Mitt Romney. These candidates have been selling and marketing their vision for America for many months. These candidates have been doing everything they can to get elected. Their campaigns resemble those of consumer products. These candidates send out direct mailings. They make in person appeals for your vote along with commercials.  Consumer product companies use these marketing techniques. Both candidates are using social media effectively. There is a big focus on which campaign is the most effective on social media. However, social media is a basic requirement for every marketer and politician to promote, sell and market their platform of ideas. Being that everyone is expected to be on Social Media channels, I think that big data and its use is a more interesting topic.

The Romney and Obama campaigns are using big data to reach out and market to voters. The candidates are using their websites to market to voters. According to a report that aired on Bloomberg West, Barack Obama’s site barackobama.com is placing 87 tracking cookies on people’s computers who access the site. Mitt Romney’s site mittromney.com is placing 48 tracking cookies on people’s computers. For those of you who don’t know, cookies are software that track what sites you visit online. Many marketing and retail companies use data obtained from cookies to market to their companies.  So what are the campaigns doing with all of this data? Both campaigns are using the data obtained from these cookies to create targeted ads to voters according to a Bloomberg West report.

In a race that is neck and neck, each campaign needs to pull out all the stops to win.  Big data that is obtained from these tracking cookies can help the candidates create messages to engage voters. Soon enough we will know who the winner is. No matter which candidate is your choice, remember to go out and vote!

My review of The End of Business As Usual by Brian Solis

I highly recommend The End of Business As Usual by Brian Solis. I received a copy of this book while attending the Pivot Conference which the author runs. It was great meeting Brian. I wanted to build on what I learned at the conference which examined the social consumer, this is why I decided to read the book.

This book is a must read for anyone who works in the fields of Sales, Marketing and Advertising. Anyone who is looking to build a great brand should also read this book. The book is packed with case studies and hard data about The Consumer Revolution. The Consumer Revolution is the shift from brands that are built by companies, to the co-creation of brands. (Where companies and their customers work together to create the brands of the future.)

Brian provides the reader with a blue print of the steps to take to embrace and predict the changes that are taking place in this new business climate.  (The Consumer Revolution.) Brian’s book is the best business book of 2011 and would make the perfect holiday gift for the business person in your life. This book has forever changed the way I look at Sales, Marketing, Advertising and Business today.