Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”
Tag Archives: advertising
10 Key Takeaways from Advertising Week 2019
I covered Advertising Week in New York. Advertising Week is where the best minds of Marketing and Advertising meet to share and learn best practices. Matt Scheckner Global CEO of Advertising Week shares his thoughts at the opening breakfast. View this post on Instagram Matt Scheckner of #AdvertisingWeek shares his thoughts at the opening breakfast. #AWNewYorkContinue reading “10 Key Takeaways from Advertising Week 2019”
Key Insights from Digital Agency Expo
I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”
How Voice Tech is Innovating Marketing & The Customer Experience
I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place. Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conferenceContinue reading “How Voice Tech is Innovating Marketing & The Customer Experience”
Seth Godin’s This is Marketing: What it Means for Brands
Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”
8 Takeaways from Advertising Week 2018
This week, I covered Advertising Week in New York. There were amazing panels. My key takeaways from Advertising Week were: CMOs need a wide array of skills sets from Storytelling to Data Analysis to owning a P&L statement much like CEOs and other General Managers if they want to survive and thrive in today changing landscape.Continue reading “8 Takeaways from Advertising Week 2018”
What Brand Safety Means for Brands, Advertisers & Agencies
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”
2018 Marketing Job Search & Networking
http://gettinghiredweb.s3.amazonaws.com/Community/Blog Dear WordPress Followers: Happy Holidays and thank you for your support. Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding? My combined experience in Sales, Marketing, Social Media, helping Customers andContinue reading “2018 Marketing Job Search & Networking”
How Brands can Serve Challenging Customers & Influencers on Social Media
We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”
25 Ways to Drive Revenue using Sales & Marketing
Image via http://www.walkerandgrimes.com/wp-content/themes/shell-lite/images/featured-image.jpg The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales & Marketing Strategies for driving revenue. 1.Market Research & Competitor Analysis Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businessesContinue reading “25 Ways to Drive Revenue using Sales & Marketing”