Dating reminds me of my time as an Outside Sales Rep in New York City. When looking for prospects, I cold call on women at various social venues Bars/Clubs at night, Parks, Stores and the Subway. I network with friends for leads on potential single women and networking. I use various online social networking/dating sites for dating along with singles networking events. First dates are like sales interviews and networking events; you need to sell yourself to get the next step. This next step can be a first or second date another appointment or a commitment.
As you can see like selling there is plenty of hit and miss. In efforts to find the right person; I stand tall in the face of rejection especially when you want the customer and date that everyone wants. Knowing your competition along with prospects is essential for sales and dating success. It all boils down to being yourself.
My ability to persevere, has lead me to a lot of dating and sales success. Although I haven’t met the “one”, I have met a lot of great people along the way. My goal is to meet women who are as attractive and intelligent as me in their 20’s. I know that it is only a matter of time before this happens. Just to give you a little idea about myself, I am a Native Yorker and Italian American with an Athletic build. I have attached some pictures of myself.
They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. For brands to truly engage potential buyers, they need to tell stories visually with the use images, videos and words together. (Visual Story Telling) Using all three together can help brands to craft and convey their message to their audience. Many brands like Coca Cola have photo/video sharing contents where customers would engage with their products. This is based on the old adage that people are more likely to believe the claims of your customer (testimonials) than traditional advertising.
Effective presentations need to have visuals and videos to emotionally engage prospects to buy. In a previous article, I discussed the power of the hashtag and the screenshot where I discuss how hashtags and screenshots allow messages to go beyond the traditional reach of social networks. I have used photo/video sharing services such as Instagram, Pinterest, tumblr and YouTube to upload screenshots of tweets, Facebook posts, head-shots, videos etc…
Visual story telling allows brands to connect with many more people on an emotional level. This will ultimately lead to higher product sales numbers.
Everyone has that customer that is a late payer, nasty and/or a time waster that they wished they could fire. In previous posts, I have discussed how to deal with difficult customers, sociopaths and how to get customers to pay on time. However, there are some customers that need to be fired. The question is how to determine which customers to fire. As Dr. Tony Alessandra puts it, the good, the bad and the ugly. He goes on to describe how companies rank their customers and fire the bottom level of customers. You want to keep the good, try to convert the bad into the good group and fire the ugly.
But how do you determine which customers need to be fired? During my time in outside sales, I was faced with this very dilemma. I had the slow payer, the nasty customer, the customer who always ordered something and returned it. To properly assess which customers to give the ax to, you need to determine how much business they provide you with and how much of your time they take up. As a Sales Rep, or Business owner, time is money. You want to spend most of your time with your good clients, try to improve the relationship with the bad customers and fire the worst customers or the ugly ones. Once you have this list, you want to get to work on firing the worst customers by removing discounts and giving priority to your better customers. I always asked my good customers if they had colleagues who might need my services. However, I would wait until I have them delivered value with my products and services before asking for referrals.
By focusing on the best customers, improving your relationship with the bad customers and firing the the worst or ugly customers; your sales will increase dramatically. My numbers improved a lot when I used this method.
How has firing your worst customers increased your sales?