I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”
Tag Archives: content curation
What Brand Safety Means for Brands, Advertisers & Agencies
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”
3 Questions to ask before Launching a Marketing Campaign
Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.
How to Organically Double Social Media Traffic to a Website
Kissmetrics https://blog.kissmetrics.com/double-your-social-media-traffic/ High quality content created on a blog that is shared on social media can potentially double traffic to a website. However, just creating content; sharing it in its original form on many channels multiple times yields diminishing results. Results are diminishing because social networks and the blog-sphere continue to be bombarded with content. As a result,Continue reading “How to Organically Double Social Media Traffic to a Website”
10 Ways to Build an Audience & Grow a Customer Base
There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience and build a customer base. 1. Starting a Blog based on Buyer Personas Create a blog within your website focusing on customer pain points discovered in your buyer personas. Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/ 2.Use SocialContinue reading “10 Ways to Build an Audience & Grow a Customer Base”
25 Ways to Drive Revenue using Sales & Marketing
Image via http://www.walkerandgrimes.com/wp-content/themes/shell-lite/images/featured-image.jpg The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales & Marketing Strategies for driving revenue. 1.Market Research & Competitor Analysis Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businessesContinue reading “25 Ways to Drive Revenue using Sales & Marketing”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
How to Integrate SlideShare into a Marketing Strategy
SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”
Content Marketing 360
Creating & Executing an engaging Marketing Strategy for Lead Gen & Demand Gen organically. A how to guide on getting started. About the Author Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.Continue reading “Content Marketing 360”
How to Repurpose your Blog Content
image via bluepolointeractive.com High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content.Continue reading “How to Repurpose your Blog Content”
Sales, Marketing & Social Media Today 