Key Insights from Digital Summit

I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also able to network with other attendees. I learned so much over these two days. Here are some of the highlights.

Stacy Minero delivered the keynote on Day One of Digital Summit entitled the Craft of Content in which she show how Brands can make an impact using Content.

1. Key takeaways were that Consumers want Brands to talk with them and not at them.

2. Consumers want Brands to take a stance on Social Issues.

3. Consumers expect Brands to solve social problems.

4. 89% of Content is not noticed at all

5. 40% of Consumers are more likely to respond to brands who respond to them

6. The old world started with Storyboards and TV now The new world starts with the customer and canvas.

7. Examples of Brands Creating Great Content include Heinz with the #MayoChup campaign and HBO with with its promotion of the digital streaming of Sopranos.

8. Before posting content Brands need to ask if the content they create is memorable or meaningful.

The keynote gave me a lot to think about.

Seth Godin gave the keynote entitled This is Marketing on Day two. In the keynote Seth covered many great points on Marketing from his book This is Marketing.

  1. Marketers make change Happen.
  2. Pick Yourself.
  3. Tell a story that resonates with the people you seek to serve.
  4. Pick the Smallest Most Viable Audience or Most Viable Market
  5. Marketing is not advertising anymore
  6. Television is about Mass Marketing and the Internet is a micro-medium

Seth also had an interactive Q & A session. He had a Poke the Box style Mic with the caption Catch the box; which he randomly tossed in the audience prompting them to to ask questions.

I really enjoyed the talk.

Other sessions that I enjoyed were on the topics of improving: Email Marketing, Marketing Workflow, B2B Marketing and Video Marketing. Pictures of these slides will be posted to Instagram.

If you want to attend in your city, click here for more information.

Did you attend Digital Summit? What are your thoughts?

Comment below.

Bonus Content

Why Brands Should Use Visual StoryTelling

They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. For brands to truly engage potential buyers, they need to tell stories visually with the use images, videos and words together. (Visual Story Telling) Using all three together can help brands to craft and convey their message to their audience. Many brands like Coca Cola have photo/video sharing contents where customers would engage with their products. This is based on the old adage that people are more likely to believe the claims of your customer (testimonials) than traditional advertising.

Effective presentations need to have visuals and videos to emotionally engage prospects to buy. In a previous article, I discussed the power of the hashtag and the screenshot where I discuss how hashtags and screenshots allow messages to go beyond the traditional reach of social networks. I have used photo/video sharing services such as InstagramPinteresttumblr and YouTube to upload screenshots of tweets, Facebook posts, head-shots, videos etc…

Visual story telling allows brands to connect with many more people on an emotional level. This will ultimately lead to higher product sales numbers.

Build your Brand with a Blog

Blogging is a great way to build your brand and market your products to the masses. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource.

Popular blog posts formats are: How to’s, book reviews, interviews, analysis of trends in your industry and best of’s. I was approached by many people as a result of my blog. Now you are asking the question, “How did you get the idea to blog?”

I decided to write a blog while working on an assignment in the education field. This assignment required me get other people to work on their writing. One of the prompts I used asked the question, “What do you know a lot about?”

Make a list of topics, choose one and write a research paper on this topic.

This writing prompt made me think about the topics that I knew a lot about. The topics were Sales, Marketing, and Social Media. As a result, I decided to put my thoughts on these topics in writing.  I launched Dan Galante’s Sales and Marketing blog in November 2011.

A blog is very easy to set up. The major blogging platforms are WordPress and tumblr. Both sites allow users to register for free. If you want to choose a custom domain name there is a fee. WordPress directly offers domain names for sale on their site. With tumblr, you will need to go to an outside provider and redirect the site to tumblr.

The WordPress and tumblr platforms have many features of Facebook and Twitter. You can re-blog an article. Re-blogging is sharing someone else’s content on your blog; similar to a retweet. Your fellow bloggers can also like your post and comment on it, similar to Facebook.  These features are great for engagement. Articles can be tagged with relevant terms. You can then search out these terms to see all posts on that topic. This is similar to a hashtag on Twitter or SEO.

WordPress and tumblr allows bloggers to share articles on various social networks such as Facebook, LinkedIn, Google+ and Pinterest. You can use badges and plugins from your social networks to build a following and community. I have used this method to expand readership.

Guest blogging and syndication is another way to share your content. I am now syndicated on The Strategic HR blog.

Once you decide to start blogging, stick with it and publish quality content. Try to set up a writing schedule to maintain consistency. I shoot for once a week.

Blogging is a great way to get your message out. This is how you can build your brand with a blog.