I surveyed my audience on LinkedIn on how their spending was impacted by inflation. This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers,Continue reading “2023 Holiday Spending Survey”
Tag Archives: online marketing
Social Networks use Online Shopping for New Revenue
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”
SEM Trends from SMX East
Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”
3 Questions to ask before Launching a Marketing Campaign
Launching a content marketing and digital marketing campaign is a big investment of time and resources. Before launching a campaign there are a lot of things to consider. Here are three questions that digital and content marketers should be able to answer before launching a campaign.
How to use Market Research as a Digital Sales & Marketing Tool
Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to studyContinue reading “How to use Market Research as a Digital Sales & Marketing Tool”
Sales, Marketing & Social Media Today 