How & Why People Buy Technology Products

1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons.  2. How do people findContinue reading “How & Why People Buy Technology Products”

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Marketing Motives: The Challenges & Priorities of Marketers

I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle toContinue reading “Marketing Motives: The Challenges & Priorities of Marketers”

Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy”

How & Why People Buy Tech Products

1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons.  2. How do people findContinue reading “How & Why People Buy Tech Products”

How &Why People Buy Technology

When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1.What motivates people to buy a product or service? 2.How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a product or Service?Continue reading “How &Why People Buy Technology”

Ways to Deliver Value to Customers with Content

Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”

9 Key Things Product Marketers need to Address in a Product Marketing Brief

Product Marketing involves more than just supporting the Marketing and Product Management teams. Product Marketers serve Marketing, Sales, and Product teams. Each team has different needs and responsibilities. However, they all play a role in growing the business and serving customers. Just as Marketing has a plan or brief, Product Marketing does. Here are nine things to addressContinue reading “9 Key Things Product Marketers need to Address in a Product Marketing Brief”

Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

What the Product Marketing Community Taught Me about Marketing

I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers. Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers. The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and salesContinue reading “What the Product Marketing Community Taught Me about Marketing”

How Customer Objections are Sales & Marketing Tools

Image via dreamreport.net Many people who are new to Sales think that if a Customer does not ask questions or raise Objections during a Sales call; the Sale is moving forward. They find themselves surprised when the customer does not want to buy when they ask for the order. This assumes the Sales person has the courageContinue reading “How Customer Objections are Sales & Marketing Tools”