Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”
Tag Archives: customer experience
How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists
Once you have made a sale to a customer, it is important to follow up with them. In Sales, it is important to deliver on the promises you make to customers. This means checking in with the customer throughout the implementation of your product or service. Staying in touch with a customer post-sale is alsoContinue reading “How to Obtain & Leverage Testimonials, Referrals & Customer Evangelists”
Ways to Deliver Value to Customers with Content
Creating content that engages customers is key. Another key element to creating customer-centered presentations and digital content is knowledge of buyer learning styles. In other words, how do buyers learn best? There are three learning styles, Visual, Auditory, and kinesthetic. 65 percent of learners are Visual but this is not everyone. Survey Results I surveyedContinue reading “Ways to Deliver Value to Customers with Content”
Social Networks use Online Shopping for New Revenue
Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”
Why Free Trials increase Sales & Customer Loyalty
Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”
4 Ways to Leverage Word of Mouth
Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control WordContinue reading “4 Ways to Leverage Word of Mouth”
What I Learned from Selling in NYC
Sales has taught me to: 1.To go after what I want in life. Ask for the order if you will. 2. To stand tall in the face of rejection and negativity. 3. To look at rejection as a learning experience instead of a defeat. 4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives) 5.Continue reading “What I Learned from Selling in NYC”
What the Product Marketing Community Taught Me about Marketing
I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers. Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers. The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and salesContinue reading “What the Product Marketing Community Taught Me about Marketing”
10 Key Takeaways from Advertising Week 2019
I covered Advertising Week in New York. Advertising Week is where the best minds of Marketing and Advertising meet to share and learn best practices. Matt Scheckner Global CEO of Advertising Week shares his thoughts at the opening breakfast. View this post on Instagram Matt Scheckner of #AdvertisingWeek shares his thoughts at the opening breakfast. #AWNewYorkContinue reading “10 Key Takeaways from Advertising Week 2019”
5 Key Strategies from Digital Marketing World Forum 2019
I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”
Sales, Marketing & Social Media Today 