Social Networks use Online Shopping for New Revenue

Social Networks are places where people congregate; making them great sources of Market Research and Revenue. As a result, Social networks are looking for new revenue streams. The latest revenue channel for them is E-commerce. Facebook is partnering with Shopify to launch Facebook shops. The social network is the latest to get in on theContinue reading “Social Networks use Online Shopping for New Revenue”

Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”

4 Ways to Leverage Word of Mouth

Word of Mouth is a top tool. What customers and prospects say about you determines your success. Word of Mouth Marketing is what your customers and prospects say about you when you are not around. In other words, it’s your reputation in the industry. The best part of this is that you can control WordContinue reading “4 Ways to Leverage Word of Mouth”

What I Learned from Selling in NYC

Sales has taught me to: 1.To go after what I want in life. Ask for the order if you will. 2. To stand tall in the face of rejection and negativity. 3. To look at rejection as a learning experience instead of a defeat. 4. To understand Customer needs. (Objections vs Stalls). (Buyer Motives) 5.Continue reading “What I Learned from Selling in NYC”

SEM Trends from SMX East

Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”

What the Product Marketing Community Taught Me about Marketing

I covered the Product Marketing Community event in New York. Product Marketing Community was founded by Product Marketers for Product Marketers. Attendees of Product Marketing Community events take interactive workshops led by product marketing leaders and network with their peers. The event covered how to: build and execute: go-to-market strategy, buyer insights, messaging and content and salesContinue reading “What the Product Marketing Community Taught Me about Marketing”

Start-Ups, Networking & Innovation Intersect at Propelify 2019

I covered Propelify in Hoboken, New Jersey. Propelify is an event where people from across the Northeast can turn ideas into action. Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey. New Jersey Tech Council CEO Aaron Price and New Jersey Governor PhilContinue reading “Start-Ups, Networking & Innovation Intersect at Propelify 2019”

Key Insights from Digital Agency Expo

I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”

EdSurge ImmersionNYC: My Take

@EdSurge ImmersionNYC: My Take

5 Key Strategies from Digital Marketing World Forum 2019

I covered the Digital Marketing World Forum in New York this past week. There were great discussions on Digital and Social Marketing. The topics ranged from the customer journey, customer experience, customer retention, personalization, using data, and privacy legislation. My key insights were: 1. To improve customer retention, brands need to understand their customers toContinue reading “5 Key Strategies from Digital Marketing World Forum 2019”