I surveyed my audience on LinkedIn on how their spending was impacted by inflation. This is an updated extension of my last report where I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers,Continue reading “2023 Holiday Spending Survey”
Category Archives: marketing
How to Improve Lead Generation & Customer Engagement with Free Samples
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicleContinue reading “How to Improve Lead Generation & Customer Engagement with Free Samples”
The Inside Track on the 2023 New York Auto Show
The 2023 New York Auto Show is happening at New York’s Jacob Javits Center. I had the privilege of covering the New York Auto Show on press and industry days. The show opened with the World Car Awards Breakfast. I want to congratulate Hyundai for winning multiple awards with its all-new Ioniq 6 EV includingContinue reading “The Inside Track on the 2023 New York Auto Show”
6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On Time
Building relationships with customers and closing deals is critical for sales success. In business, customer acquisition and customer retention are crucial to generating revenue. It is cheaper to keep existing customers than to acquire new ones. Once a sale is made, it is tempting for Sales Reps to move on to the next customer. However,Continue reading “6 Strategies to Improve Customer Retention & Get Customers to Pay Invoices On Time”
US Holiday Spending Sentiment
I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers. With inflation on the rise, consumers spend differently than when inflation is low. I asked my audience four questions. Below youContinue reading “US Holiday Spending Sentiment”
How & Why People Buy Technology Products
1. What motivates people to buy a tech product or service? 2. How do people find a tech product or service to buy? I surveyed my LinkedIn audience for answers. 1. What motivates people to buy a tech product or service? People buy a technology product or service for many reasons. 2. How do people findContinue reading “How & Why People Buy Technology Products”
8 Strategies for Optimizing Your LinkedIn Profile
A LinkedIn profile is a great opportunity to showcase who you are and what you can do for others. To effectively showcase yourself with your LinkedIn profile, you need to be able to tell a story that is credible and engaging. How do you tell a story on LinkedIn with your profile? There are 8Continue reading “8 Strategies for Optimizing Your LinkedIn Profile”
The Automotive Industry is Becoming Electrified: Automotive Trends
Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoptionContinue reading “The Automotive Industry is Becoming Electrified: Automotive Trends”
The Inside Track on the 2022 New York Auto Show
The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion builtContinue reading “The Inside Track on the 2022 New York Auto Show”
Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing
Brands use Marketing to increase sales, and revenue, and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes, brands compete to get and keep customers; but they are also competing to get and keep great talent. For brands to grow, they need great talentContinue reading “Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing”
Sales, Marketing & Social Media Today 