The Automotive Industry is Becoming Electrified: Automotive Trends

Things are changing in the automotive industry. These changes are from the way vehicles are bought and sold. Vehicle offerings are also different. Vehicles went from gas combustion engines to hybrid vehicles which means a split between gas and electric. Now there is going to be a shift to all-electric vehicles or EVs. The adoptionContinue reading “The Automotive Industry is Becoming Electrified: Automotive Trends”

The Inside Track on the 2022 New York Auto Show

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion builtContinue reading “The Inside Track on the 2022 New York Auto Show”

Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing

Brands use Marketing to increase sales, and revenue, and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes, brands compete to get and keep customers; but they are also competing to get and keep great talent. For brands to grow, they need great talentContinue reading “Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing”

Ways Free & Low-Cost Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to both end-users and industry experts. Consumers look for social proof before they buy a product. If the product is new, then none exists. To lower buyer resistance, you need to make the buyer feelContinue reading “Ways Free & Low-Cost Trials increase Sales & Customer Loyalty”

Product, Content & Customer Marketing Strategies to Market New Product Features on Social

Here are questions I would ask and actions I would take to market new product features on social media. I would ask: What is your feedback for each of the new product features? I would collaborate with the Product Team during beta testing interviewing customers to gather feedback on new features using information obtained toContinue reading “Product, Content & Customer Marketing Strategies to Market New Product Features on Social”

Marketing Motives: The Challenges & Priorities of Marketers

I asked my LinkedIn audience If the Sales and Marketing function merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicle toContinue reading “Marketing Motives: The Challenges & Priorities of Marketers”

Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy

During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “Sales & Marketing Strategies to Gain Market Share with Tech & EdTech Products & How & Why People Buy”

Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles

Creating content that engages customers is key. Survey Results I surveyed my LinkedIn Audience to ask which types of content help them to learn best and what type of content they value most. As you can see, people learn best from a mix of written, video, audio, and content formats. Of the types of content,Continue reading “Strategies For Creating Engaging Customer-Centered Sales & Marketing Presentations & Content-Based on Buyer Learning Styles”

Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales

Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a marketplace that already exists. This is true if you are a re-seller or distributor of products andContinue reading “Market Research, Competitive Intelligence, Customer Marketing, & Product Marketing Strategies to Increase Sales”

Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales

Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part of theContinue reading “Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales”