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Budweiser temporarily renames and rebrands beer to America until the 2016 election. The move is a strategic for Budweiser as the summer season is the peak time for beer sales.
Budweiser is also changing the following: the “King of Beers” has been changed to “E Pluribus Unum,”
“The World Renowned” changed to “Land of the Free,” and “Anheuser-Busch, Inc.” updated to read “Liberty & Justice For All.”
Even legalese like “Trademark” was changed to “Indivisible,” and “Registered” changed to “Since 1776” as well.
The tagline for the media campaign is America is in your hands which taps into the emotions of this heated 2016 election.
It will be interesting to see if the move will pay off for Budweiser.
What do you think of this rename, rebrand and packaging redesign?
Comment and share below.
Article and image sources
Budweiser Renames Its Beer “America”