Do Sales People Need to Double as Product Marketing Managers for their offerings?

Sales, Marketing & Social Media Today

Do Sales people need to double as Product Marketing Managers for their offerings?

When it comes to knowing who their customers are along with their needs; they do.

Previously, I spoke about prospecting and identifying your target market. I will cover this topic in more detail in this post. I stated that it is important to know who would be a good fit for your offering. For example if you were selling Dental equipment like I was, you would look for Dental professionals in your sales territory, you would not call on other medical professionals and offices that do not have a need. When I was selling Dental equipment, I sold devices that any Dental professional could use. However, I also sold items that only specialized Dentists could use. As a result, I had to do research to distinguish between my offerings. For example, I would not present…

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Published by Dan Galante

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual produce better results in these areas. Feel free to send me your questions. The blog is published on WordPress and Tumblr along with the LinkedIn publishing platform.

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