The Inside Track on the 2022 New York Auto Show

The New York Auto Show is back after a two-year pause because of the COVID-19 pandemic. I had the privilege of covering the event over the past two press and industry days at New York’s Jacob Javits Center. It was great to be back. One of the events was hosted in the new Pavilion builtContinue reading “The Inside Track on the 2022 New York Auto Show”

Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing

Brands use Marketing to increase sales, and revenue, and to beat the competition. While this is a great strategy, a brand is only as good as its talent. Yes, brands compete to get and keep customers; but they are also competing to get and keep great talent. For brands to grow, they need great talentContinue reading “Marketing Strategies for Talent Branding, Employer Branding & Recruitment Marketing”