I covered the Automotive Forum New York, the day before the New York International Auto Show. This event connects Automotive thought leaders with Manufacturers and Dealers. Attendees learned about trends and insights in the Automotive industry that focus on the dealer side of the business. The auto forum started with an economist who analyzed theContinue reading “Trends in the US Automotive Industry: Insights from the 2026 New York Auto Forum”
Category Archives: pricing
How to Improve Lead Generation & Customer Engagement with Free Samples
I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicleContinue reading “How to Improve Lead Generation & Customer Engagement with Free Samples”
Ways Free & Low-Cost Trials increase Sales & Customer Loyalty
Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to both end-users and industry experts. Consumers look for social proof before they buy a product. If the product is new, then none exists. To lower buyer resistance, you need to make the buyer feelContinue reading “Ways Free & Low-Cost Trials increase Sales & Customer Loyalty”
How to Gain Market Share with a Tech Product or Service
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition, I found out why. The decision-makers explainedContinue reading “How to Gain Market Share with a Tech Product or Service”
Why Free Trials increase Sales & Customer Loyalty
Free or Low-Cost Trials When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low riskContinue reading “Why Free Trials increase Sales & Customer Loyalty”
How Tech Can Gain Market Share with the Teacher of Tomorrow
During my time in field sales, I wanted to obtain the business of Dental Schools and Hospitals. After obtaining meetings and making presentations to prominent Dentists, I was informed that they could not buy from me. After handling objections, showing how my offerings were better than the competition; I got to the heart of theContinue reading “How Tech Can Gain Market Share with the Teacher of Tomorrow”
How to be a CMO & Create the Marketing Function of an Organization
image via http://www.ey.com/gl/en/services/advisory/ey-dna-of-sales-and-marketing-leaders-reinvention-of-the-cmo#.WCsll-YrLIU The role of CMO needs to focus on more than just marketing to increase sales as seen in this chart. http://blog.marketo.com/2007/04/are_you_a_cmo_o.html To have success in the CMO role, you need to: get executive buy in on authority and the ability to make changes, otherwise you are doomed to fail. Brand Message and ContentContinue reading “How to be a CMO & Create the Marketing Function of an Organization”
How Brands Can use Cultural Diffusion to Sell & Market Products Abroad
How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing
Where’s the Beef?
The prices of Beef have sky rocketed lately. I went out to dinner at a popular restaurant in New York City and the size of the steak I usually get; shrank to about half of the size for roughly the same amount of money. That is a hugh price increase! Has anyone else noticed aContinue reading “Where’s the Beef?”
Sales, Marketing & Social Media Today 