Building the Brands of Tomorrow

Sales, Marketing & Social Media Today

Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or a large fortune 500, it imperative that you react and anticipate changes in your customers’ needs. For a brand to be successful today and in the future it has to be customer focused. In the past, brands would create content that consumers had to like. Today brands are co-created through shared experience with the consumers. This co-branding effort is happening on social networking sites like Twitter, Facebook and YouTube. Customers are sharing their experiences with the use of different products. They are liking their products on Facebook, sharing their thoughts on Twitter and posting YouTube videos. Brands such as Coke and Pepsi are great…

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Published by Dan Galante

I write about the three topics that I am most passionate about; Sales, Marketing and Social Media. These topics are covered from my experiences in outside sales and marketing. My objective is to use my expertise to help business and the individual produce better results in these areas. Feel free to send me your questions. The blog is published on WordPress and Tumblr along with the LinkedIn publishing platform.

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