Sales processes include the following: customer development, prospecting, discovery calls, closing deals, cross-selling, upselling, post-sales implementation, customer experience, obtaining referrals, and testimonials. What is the hardest part of the sales process? I surveyed my LinkedIn audience to find out. Survey Results Of those surveyed, 53 % said closing deals was the hardest part of theContinue reading “Sales & Marketing Strategies for Enabling Sales Orgs, Handling Objections, Closing More Deals & Driving Sales”
Monthly Archives: February 2022
Ways People Buy, Find Products & The Differences Between B2B, B2C, B2G & D2C
Buyers have different wants and needs. When marketing and selling a product or service, it is important to ask two questions to understand your buyers. 1. What motivates people to buy a product or service? 2. How do people find a product or service to buy? I surveyed my LinkedIn audience for answers. 1. WhatContinue reading “Ways People Buy, Find Products & The Differences Between B2B, B2C, B2G & D2C”
How Buyers Find & Buy Education Technology & Technology Products
I asked my audience how they find Education Technology products and solutions. According to a survey I conducted on LinkedIn, 58% used google, viewed product demos, and read reviews. Next was Social Media and word of mouth at 33%. This suggests that the education technology buying cycles are customer-centric. A great product demo is onlyContinue reading “How Buyers Find & Buy Education Technology & Technology Products”
Sales, Marketing & Social Media Today 