Last week, I covered the Search Marketing Expo in New York City. Search Marketing Expo has is a great event for SEO, SEM, and Digital Marketing professionals. SMX provides attendees with an opportunity to learn actionable techniques in conference sessions and training workshops. Google and Microsoft provided seminars on various SEM topics. Here is aContinue reading “SEM Trends from SMX East”
Category Archives: advertising
Start-Ups, Networking & Innovation Intersect at Propelify 2019
I covered Propelify in Hoboken, New Jersey. Propelify is an event where people from across the Northeast can turn ideas into action. Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey. New Jersey Tech Council CEO Aaron Price and New Jersey Governor PhilContinue reading “Start-Ups, Networking & Innovation Intersect at Propelify 2019”
Key Insights from Digital Agency Expo
I covered the Digital Agency Expo in New York. For those of you who are unfamiliar with this event, Digital Agency Expo is a conference focused on how to build, grow and scale a Digital Agency in 2019. Ryan Deiss, the co-founder, and CEO of Digital Marketer opened up Digital Agency Expo. In his opening talk how to recession-proofContinue reading “Key Insights from Digital Agency Expo”
How Voice Tech is Innovating Marketing & The Customer Experience
I covered Voice Summit last week at NJIT in Newark, New Jersey. Voice Summit is the largest voice tech conference that brings the conversational design ecosystem together in one place. Last year was the first Voice Summit. It was amazing to see how the industry has advanced in the past year. This year, the conferenceContinue reading “How Voice Tech is Innovating Marketing & The Customer Experience”
Seth Godin’s This is Marketing: What it Means for Brands
Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”
What Brand Safety Means for Brands, Advertisers & Agencies
2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”
How Brands can Serve Challenging Customers & Influencers on Social Media
We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is empowered. Social consumers quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with theContinue reading “How Brands can Serve Challenging Customers & Influencers on Social Media”
How Brands Can use Cultural Diffusion to Sell & Market Products Abroad
How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing
How LinkedIn can increase its Revenue from Pulse users
image via http://vpngni.s3.amazonaws.com LinkedIn’s long form publishing is a great resource for users of the platform. Users can upload, pictures, videos and share links in their posts. Members can also add up to three tags for SEO purposes. The long form offers the blogging functionality of other platforms such as Blogger, WordPress, tumblr & Medium. However,Continue reading “How LinkedIn can increase its Revenue from Pulse users”
Sales, Marketing & Social Media Today 