How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “call me after the holidays””

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Selling and Marketing Brand X

When you are selling and marketing a brand x product, there are many challenges that you face. These challenges range from questions on product reliability to a lack of brand recognition. One of the first things that I would handle is product reliability. This comes from the product development and engineering side of your business.Continue reading “Selling and Marketing Brand X”

Why you Should attend Pivot Conference 2012

This year I have the honor of serving as a Brand Ambassador for the Pivot Conference. Last year, at the conference we explored Social Media as it related to the Social Consumer, Marketing, engagement and Advertising. This year the conference focuses on Social Media 2.0. This year Social Consumerism is explored through the lens of commerce,Continue reading “Why you Should attend Pivot Conference 2012”

Build your Business with Word of Mouth Marketing

Word of Mouth Marketing is one of the most powerful tools that you can use to build your business. Whether you are a Sales Rep or run a small business, what customers and prospects say about you determines the kind of success you have. Word of Mouth Marketing or WOMM is what your customers andContinue reading “Build your Business with Word of Mouth Marketing”

Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business

Dealing with rejection in sales and business is tough.  I remember my time in outside sales in New York City. I would make a lot of cold calls or try to up-sell or cross-sell products to existing customers. I remember days in the field when the answer I received was some form of no. Sometimes no matterContinue reading “Getting to Yes when the Answer has been No:Dealing with Rejection in Sales and Business”

How to Setup Google Analytics on Your Website and Blog

Google Analytics is a great way to monitor your efforts online. It allows you to see how many people are visiting your site, the duration of their visit, what content they are looking at and from what network. You can also see what country they are from. Another thing you could do is to setContinue reading “How to Setup Google Analytics on Your Website and Blog”

How to Create a Blog on WordPress and Tumblr

Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the WordPress platform. Recently, I began cross publishing my blog on Tumblr. In this post,Continue reading “How to Create a Blog on WordPress and Tumblr”

The Best Places to Market Your Business to Qualified Buyers

For your business to have any success in generating sales, you have to know four things: 1         Who can buy your product or service? 2         Who are the decision makers? 3         Where are these decision makers going to make buying decisions? 4         How do these people make buying decisions? I covered the first two questions in aContinue reading “The Best Places to Market Your Business to Qualified Buyers”

The Best Day & Time to Execute an Email Campaign

Many people ask, what is the best day and time to execute an email campaign? Instead of trying to figure out the best day and time to execute an email marketing campaign, I would instead focus on the content. I would ask the following questions: 1)      What message do I want to send? 2)      What action doContinue reading “The Best Day & Time to Execute an Email Campaign”