EdSurge ImmersionNYC: My Take

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I attended EdSurge ImmersionNYC this past Friday. The event was designed for EdTech startups that are looking for Advice in the areas of Marketing, K-12 Sales, Scaling Up and Exiting. Attendees had the opportunity to hear from leaders at Various Education organizations ranging from CEOs, Founders, School Superintendents, and Venture Capitalists.

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I enjoyed the presentation provided by Brett van Zuiden of Clever. In his presentation, he reminds us to think of users when designing products versus the way we would use a product.

He reinforced the idea that great product design cannot happen without truly understanding our customers.

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There were also great lessons shared by Betsy Corcoran of EdSurge, Joe Holland of Teachers Pay Teachers and Charles Best of DonorsChoose.Org.

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Attendees had the opportunity to take three Clinics led by experts in Sales, Marketing, Scaling up and Exiting. I enjoyed the clinics because they were customized and led by experts.

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The clinics that were most relevant to me, were two clinics on Marketing and one on Selling to K-12 school districts. I was able to meet and connect with many great entrepreneurs in the clinics. We received advice that was customized and actionable.

There were also many opportunities to network throughout the event.

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EdSurge also announced the upcoming launch of its new service called EdSurgeIntelligence.

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The services will apply a fresh approach to market intelligence and learning for investors and executives. EdSurgeIntelligence will allow users to analyze trends from early childhood through higher ed, the workforce and more.

I want to thank the EdSurge Team for having me at Edsurge ImmersionNYC.

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It was a great event.

Growthhacking a Non-Profit or Professional Association

https://www.slideshare.net/markfulop/nnswwa-slides

In Non-Profit Organizations, funds to help people and causes are largely generated from donations and grants. Donations and grants are what pays employees and other operational expenses. While many Non-Profit organizations get donors to donate money, they struggle to get repeat donations from these donors. According to Seth Godin, the average donor retention rate is 29.3%. This leaves a lot of missing Revenue.

Much like their for Profit Counterparts, Non-Profits need to find ways to keep and retain customers. It is cheaper to retain current customers than to acquire new ones. Yes, Customer Acquisition is important but it is not effective to forget about current customers as they can help with customer acquisition using work of mouth.

Non-Profits can Generate Revenue beyond Donations and Grants in the following ways:

  1. Charging for Conferences and events
  2. Creating a Subscription Based Blog or Newsletter either charging for this or offering a freeminum model with paid features
  3. Offering Free Trials of Products and Services then charging for them
  4. Charge for Memberships to the Non-Profit or Professional Association offering discounted pricing to stakeholders at various institutions
  5. Partner with Colleges and Universities to Offer Free Memberships to Students with elevated pricing as they go into the profession
  6. Partner with the Private Sector, offer Sponsorships

Marketing, Sales, and Branding for Non-Profits and Professional Associations.