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In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allow it’s printer customers to reorder directly from the connected printer API on certain models.
In its latest move, Amazon has partnered with Brita to come up with connected water filter. Brita decided to partner with Amazon in an effort to combat an increase in Bottle water sales which threatens to take away market share from the company.
What this means for brick and mortar retail
As Amazon continues to offer more and more services where customers don’t need to leave their homes, many retailers will have to deal with declining sales and market share from their physical stores. Retailers will be forced to canalize their own business through E commerce or go out of business.
The only way brick and mortar retail can keep their existing stores is by repurposing and branding them. In other words, retailers will need to make in store shopping an experience.
Examples of Brands that have made in store shopping an experience are:
Barnes & Noble including Starbucks in its stores allowing customers to sit and read books while enjoying Coffee. The Starbucks allow for an additional stream of revenue for the company.
Macy’s has included Starbucks in its flagship store in New York City.
Integrating Technology into Retail & Supermarket Spaces
Many stores have integrated digital technologies with mobile devices making it easier for customers to pay with phones.
Tesla has opened a retail store in Toronto where users can use the touch screens to design their own car.
Amazon also has a grocery delivery service but technology can also be integrated into grocery stores as well. From mobile technology taking payments to digital signage, Tesco a multinational grocery chain is doing just that.
The bottom line is that Amazon is here to stay & retail stores need to be combined with e commerce to make in store shopping better for customers.
How has Amazon changed the way you buy & shop for products?
Comment and share below.
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Amazon Dash will now reorder ink by Lauren Goode & The Verge
Amazon Team up with Brita team up for Wi-Fi water pitchers by Lauren Goode & The Verge
About the Author
Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.
Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.
He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.
Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.