I asked my LinkedIn audience If the Sales and Marketing functions were merged and run by Sales, What would be your main focus? Why? As you can see, 68% of those surveyed said that increased lead generation and demand generation was a top priority. What this means is that people see Marketing as a vehicleContinue reading “How to Improve Lead Generation & Customer Engagement with Free Samples”
Category Archives: business
US Holiday Spending Sentiment
I surveyed my audience on LinkedIn about their holiday spending intent, method of purchase, types of purchase, and sentiment in the U.S. Consumer spending is always top of mind for marketers, sellers, and retailers. With inflation on the rise, consumers spend differently than when inflation is low. I asked my audience four questions. Below youContinue reading “US Holiday Spending Sentiment”
Start-Ups, Networking & Innovation Intersect at Propelify 2019
I covered Propelify in Hoboken, New Jersey. Propelify is an event where people from across the Northeast can turn ideas into action. Officials from the New Jersey State government attended. They offered entrepreneurs resources to start and/or scale their business in New Jersey. New Jersey Tech Council CEO Aaron Price and New Jersey Governor PhilContinue reading “Start-Ups, Networking & Innovation Intersect at Propelify 2019”
Standing Tall in the Face of Rejection
Dealing with rejection in Sales, Marketing, Business, Job Search and Life is rough. I have experienced rejection in various aspects of life. It is important to not take rejection personally. When you are rejected in job search and career; remember that it applies to the specific situation, position, promotion, transfer but not you as aContinue reading “Standing Tall in the Face of Rejection”
Using Marketing to Innovate the Organization
The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”
2018 Marketing Job Search & Networking
http://gettinghiredweb.s3.amazonaws.com/Community/Blog Dear WordPress Followers: Happy Holidays and thank you for your support. Are you hiring for roles in Inbound Marketing, Digital Marketing, Product Marketing, Content Marketing, Customer Marketing, Social Media Marketing, Lead Gen, Demand Gen, Retention Marketing, Sales Enablement, Talent Branding and Employer Branding? My combined experience in Sales, Marketing, Social Media, helping Customers andContinue reading “2018 Marketing Job Search & Networking”
How Businesses will Increase Sales by Improving How they Hire Marketing Staff
image via http://www.slideshare.net/NashvilleTechCouncil/the-power-of-smarketing-40266445 Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales Reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to preventContinue reading “How Businesses will Increase Sales by Improving How they Hire Marketing Staff”
How Brands Can use Cultural Diffusion to Sell & Market Products Abroad
How #Brands Can use #CulturalDiffusion to Sell & Market products Abroad
#CMO #Marketing
How to Optimize Presentations & Content to Buyer Learning Styles
image via connections academy.com Creating customer centered presentations that engage customers are essential. Previously I spoke about how to accomplish this. However, another key element to creating both customer centered presentations and digital content is knowledge of buyer learning styles. In other words, how buyers learn best. There are three learning styles, Visual, Auditory & kinesthetic.Continue reading “How to Optimize Presentations & Content to Buyer Learning Styles”
7 Takeaways from My Paper.li #Bizheroes Chat
I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li’s #Bizheroes Chat. Here are 7 Takeaways in case you missed the chat: Q1. How do we start building an audience in LinkedIn? What are the first steps? The first thing you can do to start building a LinkedIn audience is toContinue reading “7 Takeaways from My Paper.li #Bizheroes Chat”
Sales, Marketing & Social Media Today 