EdTech & E-Learning companies are doing great work. However, I have identified a gap in their marketing strategy that could leave them vulnerable to competitors. None and in some cases very few of the people in the Marketing function of the organization were former Teachers. You can do a search on LinkedIn to verify this.Continue reading “Will EdTech/E-Learning CEO’s/CMO’s Improve Learning for Teachers & Students?”
Monthly Archives: October 2016
How Businesses will Increase Sales by Improving How they Hire Marketing Staff
image via http://www.slideshare.net/NashvilleTechCouncil/the-power-of-smarketing-40266445 Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales Reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to preventContinue reading “How Businesses will Increase Sales by Improving How they Hire Marketing Staff”
Sales, Marketing & Social Media Today 