There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience and build a customer base. 1. Starting a Blog based on Buyer Personas Create a blog within your website focusing on customer pain points discovered in your buyer personas. Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/ 2.Use SocialContinue reading “10 Ways to Build an Audience & Grow a Customer Base”
Tag Archives: digital marketing
25 Ways to Drive Revenue using Sales & Marketing
Image via http://www.walkerandgrimes.com/wp-content/themes/shell-lite/images/featured-image.jpg The purpose of the Sales & Marketing functions is to drive revenue for the organization. Below you will find 25 Sales & Marketing Strategies for driving revenue. 1.Market Research & Competitor Analysis Before businesses can sell anything, they need to determine if there is a market for their products and services. Most businessesContinue reading “25 Ways to Drive Revenue using Sales & Marketing”
7 Takeaways from My Paper.li #Bizheroes Chat
I recently lead a discussion on building and maintaining a LinkedIn audience on Paper.li’s #Bizheroes Chat. Here are 7 Takeaways in case you missed the chat: Q1. How do we start building an audience in LinkedIn? What are the first steps? The first thing you can do to start building a LinkedIn audience is toContinue reading “7 Takeaways from My Paper.li #Bizheroes Chat”
Why Inbound Marketing Should Not Take a Back Seat to Current Customers
Inbound Marketing is a valuable strategy businesses can use to obtain new customers. Inbound Marketing is defined as Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. In a prior article, I outline the 4Continue reading “Why Inbound Marketing Should Not Take a Back Seat to Current Customers”
Customer Marketing: What We Can Learn from Actors
Image via Garrison Everest When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviewsContinue reading “Customer Marketing: What We Can Learn from Actors”
Inbound 101
Recently, I became certified by Hubspot in Inbound Methodology. I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos & SEO. Inbound Marketing is very different from OutboundContinue reading “Inbound 101”
How Amazon is Disrupting the Product Restocking Market
Image via http://www3.pcmag.com/media/images/462223-amazon-dash-button-tide-810.jpg?thumb=y&width=740&height=426 In 2015, Amazon launched a Dash Replacement Service. The service offered with home appliances with built in connected API’s with the option of reordering dish soap and detergent. Since early 2015 brands such as Brother International, General Electric, Gmate have partnered with the online retailer. Even Samsung has partnered up with Amazon to allowContinue reading “How Amazon is Disrupting the Product Restocking Market”
WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article
WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here. Today I am going to focus on how to write & publish a killer blog article on these platforms. image via singlehop.com When writing a blog article,Continue reading “WordPress & Tumblr 101: Writing & Publishing an Engaging Blog Article”
How to Integrate SlideShare into a Marketing Strategy
SlideShare is a great platform for creating original and repuropsed Content. Acquired by LinkedIn, SlideShare is fully integrated with the LinkedIn platform. Slideshare is a social network of its own. Users can follow other users content; similar to LinkedIn. Signing up for a SlideShare account is easy and be done quickly with a LinkedIn account.Continue reading “How to Integrate SlideShare into a Marketing Strategy”
5 Ways Marketers Can Use Web Analytics for Free
image via https://marketingtruth.wordpress.com/category/analytics/ There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics. 1. Google AnalyticsContinue reading “5 Ways Marketers Can Use Web Analytics for Free”
Sales, Marketing & Social Media Today 