When Actors land a role to play, they need to memorize their lines but for their delivery to be believable, they need to become the character. Actors become the character they play by doing research. This research is conducted by: reading books/watching videos about the life of the character, conducting interviews with the real lifeContinue reading “Customer Marketing: What We Can Learn from Actors”
Tag Archives: consumer
How Tech is Disrupting Marketing
The goal of marketing is to help drive products sales. However, we cannot blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands do not control the conversation like they once did. Hitting consumers with ads throughContinue reading “How Tech is Disrupting Marketing”
Sales, Marketing & Social Media Today 