Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization.

Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers.

1.Market Research & Competitor Analysis

Before businesses can sell anything, they need to determine if there is a market for their products and services.

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists. This is true if you are a re-seller or distributor of products and services. Once you decide that there is a market for your products and services; you need to study your competitors.

Image via smartdraw.com

You can see who your competitors are by

Using Market Research to differentiate your products and services on a Website

What if companies could use Market research as an online sales and marketing tool, putting the analysis on their website? Justworks is doing just that.

Using Your Sales Team as a Direct line of Customer Intelligence

There are certain things that come up when customer raise objections. Over time, Sales people will be able to see patterns of these objection. Objections are raised about pricing, bad past experiences, budgeting, being happy with a competitor and product inferiority. While Reps need to be able to handle objections; if they keep losing the sales for the same reason, they need to share this information with the marketing and product development teams.

2.Surveys

Surveys can be a great way to get information about prospects and customers. You can ask specific questions that can provide information on what the prospect is looking for. Also you can ask questions about when the prospect is looking to make a purchase. This information can be stored in CRM software. Surveys can be done through direct mail, email or online through internet polls.

3. Using Inbound Marketing & Creating Buyer Personas

I want to define Inbound Marketing. Inbound Marketing is Marketing based on getting found by customers. It’s customer-centric. With Inbound Marketing, businesses create customer-centric content based on customers needs. Content could take the form of blogs, videos and SEO.

Inbound Marketing is very different from Outbound or Traditional Marketing. In Outbound or Traditional Marketing, businesses would: buy advertising such as TV or Display ads to interrupt prospects, cold call or cold email to get their [message out.

4 Basics of Inbound Marketing & Sales

image via http://www.hubspot.com/inbound-marketing

Using Marketing for Lead Gen and Demand Gen

Digital Marketing/Content Marketing/Social Media Marketing 360

4.Create a blog within your website focusing on customer pain points discovered in your buyer personas.

Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/

Content Repurposing

Repuropse blog content in the following ways: On SlideShare,

YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc…

5. Big Data & Analytics

image via https://marketingtruth.wordpress.com/category/analytics/

There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics.

6. Referrals/Testimonials from Customers

Referrals and testimonials from your customers is one of the best ways to get leads because they remove doubt from the prospects mind about your capabilities to perform. Referrals could take the form of a video, a recommendation on LinkedIn or a SlideShare presentation. I have the last two that I listed. Referrals and Testimonials should speak to the quality of your work.

7. In person testimonials at trade shows

Providing customers with great products and experiences is a great way to get customers to help market your products and services.

An example of this is illustrated by Hyundai

8.Customer Loyalty programs

Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to customers who put their name and reputation on the line for you.

9. Business Networking

Attending networking events at your local chamber of commerce or at a professional association can be a great way to meet potential prospects and to generate leads. At these events you can talk informally and exchange business cards. You can briefly discuss who you are and what you do then move on; remember you want to network with as many people as possible.

10. Email Marketing

Email lists can be purchased from a list broker or self-generated from your address book. You can also use services like Constant Contact & Mailchip that allows people to enter their email addresses if they want email from your business. This is known as allowing them to opt in. Before proceeding with an Email campaign make sure to get permission from people through an opt-in email. If you do not get peoples’ permission to send them email it can be considered spam.

Email is a cheaper item than mail. You can have a wider reach to your customers. I would suggest creating a message that is compelling. Make sure to use pictures and colors that look appealing.

11. Social Media/Customer Service issues on Social Networks

Today, many people and organizations are using Social Media to get their message out. If you are not using Social Media you are missing an opportunity. The major Social networks are LinkedIn, Twitter, Facebook tumblr, & WordPress. These networks have similarities in the sense they are designed for people to communicate. Here is how to get started on these platforms.

Customer Service issues on Social Networks

In my post Building the Brands of Tomorrow, I stated that one of the things that companies needed to do to build the brand of the future is to listen to their customers. This means handling customer complaints promptly. We are in the digital age. In this age, social networks are the wave of the future. Today’s consumer is an empowered consumer. Today’s social consumer can quickly share their thoughts about a product or an experience on Facebook, Twitter, Google and many other networks. Brands need to be present on social networks to interact and engage with the empowered consumer. More and more consumers are consulting their social networks for product recommendations.

Improving the customer experience using Marketing

The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand and voice.

All of these channels have the effect of giving consumers instant access to information about products and services. Mobile is becoming the biggest channel with 6.2 Billion Devices projected globally by 2020 According to Ericsson’s Annual Mobility report.

The way customers request information is changing. They may approach Sales, Marketing and Customer Service or an independent source for information and help choosing a product.

Using Social Media for Growth

https://www.linkedin.com/pulse/7-takeaways-from-my-bizheroes-chat-dan-galante

https://www.linkedin.com/pulse/organic-ways-double-social-media-traffic-website-dan-galante-/

12. Blogging- WordPress, Tumblr, Medium & LinkedIn

Blogging is a great way to build your brand and market your products to the masses using Inbound Marketing. Writing a blog allows you to demonstrate your expertise through writing. Blogging helps to provide prospects and customers with valuable information. Providing valuable information helps to position you as an expert and a resource. (Content Creation)

Popular blog posts formats are:

Writing a blog is great way to share your ideas and market your expertise in an area. I began blogging back in November 2011. Blogging had connected me with so many great people around the globe. I began publishing on the WordPress platform. In this post, I am going to discuss how to set up your blog on WordPress and Tumblr.

image via zanderchance.com

WordPress & Tumblr are great publishing platforms where users can create customized & branded content which includes domain names. For tips on setting up a blog click here.

Here is how to write & publish a killer blog article on these platforms.

image via singlehop.com

Writing on LinkedIn’s long form post is similar to writing blog posts. Your goal is to engage your readers & build an audience. Let’s explore the features of the LinkedIn publishing platform.

13. Content Repurposing & Curation

High quality content created on a blog has amazing potential to be shared, increasing blog readership. However, just creating content; sharing it in its original form on many channels multiple times will continue to yield diminishing results. Results are diminishing because Social Networks and the blog-sphere continue to be bombarded with content. As a result, too much quality content will be overlooked. Now if you are reading this confused what to do next, relax you are not alone. When I started blogging I thought the very same thing. Here is where content repurposing can help.

Content creation is one of the best ways to engage an audience, making it essential to content marketing. However, we simply cannot cover every single topic in our industry. This is where content curation comes in handy, content curation is where you share the work of others in your industry. Content curation can enhance your content marketing efforts in the following ways:

14. Obtaining Content from Customer Service & Sales Teams

Once brands convert prospects into customers, they still need to focus on and support customers post sale. Here is where Content Marketing can help. Brands can use Content Marketing for customer retention, cross-selling and up-selling. To take advantage of this, brands need to involve both their Sales and Customer service team in their Content Marketing strategy.

15. Trade Show Marketing

It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to hone your expertise which your customers pay for. Trade shows are a great place for you to get leads because customers go to them looking to make purchases either at the show or soon after. If you are an exhibitor, require attendees to give you their contact information to see a demonstration of your product. This can be the start of an informal conversation which you can follow-up on later.

16. Advertising

Businesses can advertise their products and services. The advertising can be a spot on the radio, television, Social Media, print and billboards. Television ads can be short commercials that appear on TV shows or they can take the form Infomercials which are at least a half hour in length.

Television has been a preferred method of advertising for years because television has a massive audience. The internet is also a great way to advertise. You can use pay-per-click advertising on LinkedIn, Facebook and Google. (LinkedIn Ads, Facebook Ads,Google AdWords) This is an effective method because you can specify who you want to see your ad by different demographics such as Geography, Age, and Profession. You can also use keywords to trigger your ads.

17. Print

Placing ads in newspapers can also help your business because newspapers have many readers. Newspapers are usually in print and online. Your advertising on this platform could take the form of a classified ad or article marketing. Industry trade magazines also fall into this category. Billboards can also help your businesses visibility.

18. Direct Mail

Direct mail can be a great way to find prospects. You can create a message with pictures and compelling copy. The idea is to piqué the interest of your prospect and to include a card with paid postage that they can send back requesting more information. You can use CRM software to track your results and fine tune who to target.

Direct Selling and Outside Sales Strategies

Sales can teach you many things.

Here is a list of what I learned from selling.

Creating a Sales Plan supported by CRM software

In my last post, I spoke about how to identify your target market and how to build a prospecting list. In this post, I will cover how to develop and implement a sales plan. Also I will cover how the sales funnel works and how it relates to sales success. The Marketing function of an organization can use marketing automation for related their activities as ACT! and Salesforce offer marketing automation software.

19. Handling Customer Objections

Sales 101 A guide to getting started

In sales, everyone has to be able to overcome objections in order to be successful. The best way to overcome objections is to prevent them.This can be done by providing a thorough sales presentation that covers all the information about your products and services. Also it is imperative that you address any questions the prospect has immediately.

However, objections will come up from time to time.

20. Becoming your own Sales Manager

Anyone who is in inside or outside sales has to meet sales quotas/sales goals of a certain type. The role of a Sales Manager is to hire, mentor, train and motivate the Sales Team. A Sales Manager is also accountable for setting the sales goals of their team and making sure that these goals are meet and exceeded. Sales Managers are provided with salary and an override of the teams total sales. Each Sales Reps goals make up a piece of this total sales goal. A Sales Manager’s duties will vary by the size of the organization and its structure.

Now you are asking “ How could I be my own Manager of Sales?

21. Tracking and using Sales Data

Math and Sales Data are essential to improve the sales efforts of Sales Reps. The use of Math and Sales Data can provide a wealth of insights in terms of how effective a businesses sales campaigns are doing.

22. Receivables, and Collections

When we deal with customers, it is important to get them to pay their invoices in a timely manner. What a timely manner means is dependent on your company’s payment policy. Are these customers C.O.D or are they net 30, net 60, net 90 or longer? This payment structure is based on the length of the sales cycle.

What can we do to make sure that customers pay their invoices on time?

23. Customer Relationship Management

In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Each situation needs to be put in context. In other words, why were the customers being difficult? Were they being difficult because you screwed up their order or service call?

24. Creating Sales & Marketing Content to engage Customers

In my last post, I covered how to make a cold call where I described about how to make an on the spot sales & marketing presentation. Now I will cover how to develop and deliver a customer centered sales & marketing presentation to a decision maker when you are on an appointed call.

25. Developing Your Presentation

When you start to develop your presentation, it

There are three learning styles, Visual, Auditory & Kinesthetic.

65 percent of learners are Visual but this is not everyone. In the presentation below, I provide you with ideas and strategies to

1. Collect information on your buyers learning style

2.Create presentations and content that will engage buyers with content that is optimized to their learning style making it more engaging

3. Create differentiated presentations and content for all learners when buyer learning styles are unknown.

Getting people to pay attention to your message and brand is becoming increasingly difficult in today’s attention economy. This is especially true when making a Sales and Marketing presentation. When making a presentation using PowerPoint/Slide-decks, are you inundating your prospects and audience with slide after slide of visuals? While visuals are important, too many of them can overwhelm your prospects and audience. Remember the goal of your presentation is to inform, persuade and engage your audience to take action based on your message. You do not want overwhelm and/or bore your audience.

Bonus Content/ Additional Content

Create employee advocacy programs by providing a great talent brand.

image via LinkedIn

Brand Safety , Brand Building, Marketing Campaigns, Product

Organic Sales, Marketing & Social Media Strategies for Growth

CEO’s & CMO’s Looking to increase Sales? Here’s How

Small Business Marketing 101

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including Start Ups, a Political Campaign and a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales and Marketing Rep in NYC. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes and publishes a business blog on the topics of Sales, Marketing and Social Media entitled Sales, Marketing & Social Media Today; which has grown to 24,000+ followers on LinkedIn and 19,000+ on WordPress.

Dan is seeking a full-time marketing role in Marketing. He is willing to create and build out the Marketing function of your organization if it does not exist. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

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10 Ways to Build an Audience & Grow a Customer Base

There are many ways to grow an audience and build a customer base.

Here are 10 strategies for you to grow your audience and build a customer base.

1. Starting a Blog based on Buyer Personas

Create a blog within your website focusing on customer pain points discovered in your buyer personas.

Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/

2.Use Social Media to share Blog Content

Share the content of this blog on Social Media channels such as Twitter, LinkedIn, Facebook, Instagram etc….

3. Employees LinkedIn Company Pages & LinkedIn profiles

Start publishing on your LinkedIn company page. Also, encourage employees publish and share content to their LinkedIn profiles if you are not doing so.

4. Content Repurposing

http://bluepolointeractive.com/ 

Repuropse blog content in the following ways: On SlideShare,

http://www.whitehatmedia.com/sites/default/files/styles/large/public/linkedin-buys-slideshare.jpg?itok=PZQMLnYm

YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc…

5. User Groups

Create a user group on LinkedIn, and Facebook to facilitate discussion of your product and service.

6. Twitter Chats

Host Live Twitter chats on topics that are important to your customers

7. Using Groups to organize and announce off-line events

Use LinkedIn and Facebook groups to organize off-line events such as trade shows; invite customers to provide in person testimonials to prospects.

8. Stay In front of Customers

Be where your customers are, share a value message based on Market Research,Customer Analysis, Big Data Analytics and Competitive analysis.

https://marketingtruth.wordpress.com/category/analytics/

Image via http://smartdraw.com

9. Content  & Customer Retention

Create content to keep current customers engaged; share new features and ways they can get the most out of your product or service. Use the content to stay in the mind of customers.

http://www.invespcro.com/blog/customer-acquisition-retention/

Use your blog and product check out to ask customers to opt in to your marketing messages. Once you obtain permission, you can create email marketing campaigns targeted to subscriber needs and interests.

10. Develop Marketing Partnerships & Relationships

Strength comes in numbers. It helps to have other noncompeting businesses with complementary products promoting your product and services. These businesses can have a similar customer base and audience that can help your business.

Cross promote partner content/offerings on Social Media and at events to facilitate a reciprocal relationship.

Bonus Tips Statistics & Related Content

http://www.marketingcloud.com/blog/wp-content/uploads/2014/06/audience_infographic_w640.png 

How have you built an audience and customer base?

Comment and share below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.

He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 15,000 followers on LinkedIn & over 10,000 on WordPress.

Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

 

2016 NY Auto Show Press Preview

Image via http://www.logo-designer.co/new-york-auto-show-unveils-new-logo-design-brand-strategy/

There are countless exhibits at the New York Auto Show that were integrated with cutting edge technology, Hybrids and Virtual Reality or VR for short. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays.

 

Nissan’s GTR unveil and press announcement

 

Hyundai’s IconiQ unveils and press announcement

 

Mazda’s MX-5RF press conference

 

Acura’s MDX unveil

 

Chevrolet Camero  ZL1 Press Announcement

 

Dodge Viper ACR

Lexus

 

Lexus VR

Honda Hatchback Prototype

 

The Ford Display

 

 

To see more pictures, press announcements & videos, go to my Facebook/Twitter pages @DanGalante.

If you are in the New York area, I suggest that you check it out! The New York International Auto Show is open to the public from Friday, March 25th to Sunday, April 3rd, 2016. Tickets cost $16 for Adults, $7  for Children & $14 for groups. For more information go to  http://www.autoshowny.com.

What cars & trucks do you want to see at the show? Comment below.

How to use Engagement to Generate Leads at Trade Shows

Generate Leads at Trade Shows by Keeping  Prospects Engaged

image via mediashower.com

It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to improve your product knowledge and assess the needs of customers in the market place.

Trade shows are a great place to interact and market your products & services to prospects in a relaxed atmosphere. The prospects visit the shows voluntarily as opposed to the traditional B2B direct Sales model and cold calling where prospects are not expecting to be called on by sales people.

Trade shows are a great place to generate leads because prospects go to them looking to make purchases either at the show or soon after. If you are an exhibitor, require attendees to give you their contact information to see a demonstration of your product. Your demonstration must engage customers. A good way to do this is to have prospects  take part in your demonstration if possible so they form a connection with the product. This is similar to a test drive.

Another way to generate leads is to design engaging contents where customers have to fill out surveys about their buying habits. Surveys can be a great way to get information about prospects and customers. You can ask specific questions that ask:

1. What are you looking for in this product or service?

2. When are you looking to make a purchase?

3. What product or service are you currently using?

Questions should be open ended; allowing prospects to accurately supply information but simple enough to allow them to be answered in short amount of time.

If you are doing a trivia style contest, you make questions multiple choice.

You can offer small incentives such as branded merchandise such as pens, pads, shirts, gift cards etc.. in exchange for filling out a survey or performing a desired action or behavior.

Surveys can be completed through branded tablets & computer kiosks. The information from the survey can be stored in CRM software such as Salesforce or ACT! This can be the start of an informal conversation which you can follow-up on later.

These are strategies that you can use for lead generation at trade shows.

How do you generate leads at trade shows?

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the  company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

My Marketing Insights Part 2 Brand Marketing/Marketing Strategy/Trade Shows

Below is the second installment of my marketing insights by topic.

Brand Marketing/Marketing Strategy

7 Steps to Building the Brands of the Future

Previously, I discussed about how to develop and market a product. In this post, I am going to discuss how you can build a brand for tomorrow. While attending the Pivot Conference in New York City, I learned that whether you are a start-up company or a large fortune 500, it imperative that you react and anticipate changes in your customers’ needs. For a brand to be successful today and in the future it has to be customer focused.

In the past, brands would create content that consumers had to like.

How Marketing is being Disrupted by Tech

The goal of marketing is to help drive products sales. However, we can not blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands

Has Marketing Strategy Changed?

Marketing in the digital age has shifted from content to context. Up until recently, many brands created the content that was used to market their products. Consumers were expected to like their products just because they looked cool or were hip. With the rise of social networking with sites such as

Did Mobile Kill the TV Star?

Everyone remembers the popular song Video Killed the Radio star, which was a song about how the technology of television made radio and the radio star obsolete. As mobile devices and social media have become more prevalent worldwide; access to video content via video search engines/sharing services such as YouTube, Hulu and Netflix have disrupted how content is accessed. Prior to this shift, television/cable networks have controlled how video content was shared and distributed. Today the

Why Brands Should Use Visual Storytelling

They say that a picture is worth a thousand words and a video is worth 10,000 words. Telling a story with words alone puts the burden of visualization on the prospect. As words mean different things to different people based on life experience and culture, it is possible for your message to be misinterpreted. For brands to truly engage potential buyers

7 Things Brands Should know before Launching a Product

Developing and marketing a product, requires a lot of planning. You need a vision for your product. Whether you are a start-up company or a product manager launching a new product, there is a lot of research that has to take place. Your budget will dictate the size of your marketing campaign. However, you are in control on how to allocate that budget. I touched on some of the questions that should be asked in a previous post. I will focus on them in more detail. The research should focus on the following:

How to Apply Marketing Research to Product Sales

Before businesses can sell anything, they need to determine if there is a market for their products and services.

Most businesses will not necessarily be creating new product categories. As a result, they will be entering into a market place that already exists.

Selling & Marketing Brand X in a Name Brand World

When you are selling and marketing a brand X product, there are many challenges that you face. These challenges range from questions on product reliability to a lack of brand recognition.

One of the first things that I would handle

How to Build your Brand on Facebook

Facebook is the largest social networking site in the world. Facebook has over  a billion users worldwide. Almost everyone is on Facebook. From teenagers to baby boomers, people from all walks of life are using Facebook. In this post, I am going to discuss the basics of personal branding on Facebook.

To sign up for an individual account you need to do the following:

How Brands can use Facebook Pages to Connect with Customers

In my last post, I discussed about how to build your personal brand on Facebook. Today I am going to discuss how to brand your business using Facebook pages. Remember Facebook is the largest Social networking site which means that your customers and prospects are on the site. Your job as a business and a brand is to engage with fans, prospects and customers. The goal is to convert this engagement (marketing) to product sales. Facebook pages are a great way to do this.

10 Ways People & Brands can Market themselves using LinkedIn

Use of social media is essential in personal and corporate branding. The networks that brands should be on are LinkedIn, Twitter, Facebook, YouTube and Google+. Writing blogs and having websites are also essential for building a brand. Today I am going to discuss how to build your brand using LinkedIn. LinkedIn is a professional networking site that allows people to search for jobs and connect with people they know. You can also make new connections on the site. Right now, 400 million people around the world are using LinkedIn. The Basics

Trade show Marketing

Direct, Digital & Trade Show Marketing Meet at 2015 NY Auto Show

Trade shows are a great opportunity for brands and whole industries to sell and market their products. I have experienced this first hand during my time in Outside Sales and Marketing. Since then, Social Media has exploded. Last week, I had the privilege of covering the New York Auto show as I do each year. This trade show is an example how the Auto industry interconnects digital, direct and Trade show marketing in one synergy. The New York International show is promoted through various social networks, advertising and direct marketing i.e promotions and discounts.

However, the marketing does not

What the New York Auto Show Can Teach Us About Trade Show Marketing

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales. As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am going to discuss how companies can drive sales at trade shows. I am also going to use the New York Auto show to offer examples of best practices for trade show marketing.

When planning for a trade show it is

How Live Customer Testimonials help to Sell & Market Products at Trade Shows

Below is an example of the Power of in person testimonials from the 2013 NY Auto Show.

Last year, I wrote an article about what the auto show could teach us about trade show marketing. This year I had the honor of covering the show as a member of the press once again. I really enjoyed attending the show. All of the manufacturers had great presentations and unveils of their cars. Each company presented their vehicles with a great presentation.

However, Hyundai made one of the best presentations of the show.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up,Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the  company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publish a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.