Key Insights from Digital Summit

I covered the Digital Summit Series in New York City this past Wednesday and Thursday. The Digital Summit Series provides attendees with comprehensive workshops on Digital Marketing that are conducted by speakers from leading brands along with industry through leaders. Topics ranged from Content, Email,Search, Mobile, UX Design, Social and Strategy. Attendees were also ableContinue reading “Key Insights from Digital Summit”

Seth Godin’s This is Marketing: What it Means for Brands

Seth Godin’s new book This is Marketing sums up the lessons of his previous books. In the past Marketing was Advertising. Many Brands and businesses used to buy ads to interrupt prospects in the hope that people would buy. However, with so many media channels, the advertising of yesterday has lost its effect. What thisContinue reading “Seth Godin’s This is Marketing: What it Means for Brands”

Takeaways from Salesforce World Tour

Marketing is at the center of the organization; supporting Sales, Customer Success and the overall customer experience. Kelly Miller Eliyahu of Salesforce outlines the Fifth Edition of The State of Marketing. Customer Experience Marketing Data 65 % of Consumers say their loyalty is influenced by companies sending personalized messages. 52% of Customers are likely to switchContinue reading “Takeaways from Salesforce World Tour”

4 Key Insights from DMWF

Last week I covered the Digital & Social Marketing Conference in New York. There were many amazing panel discussions on Digital and Social Marketing. My key takeaways were: 1. Influencer Marketing is growing and it is up to brands to get it right. 2.Brands need to use Social Listening to understand their Customers if theyContinue reading “4 Key Insights from DMWF”

Using Marketing to Innovate the Organization

The purpose of the Sales and Marketing functions is to drive revenue for the organization. Below you will find Sales and Marketing Strategies for driving revenue that can be Applied in any industry. You will also see how to use Marketing to improve the organizations relationship with internal and external customers. 1.Market Research & CompetitorContinue reading “Using Marketing to Innovate the Organization”

How to Innovate Marketing

Sales reps can only be as good as the product and message they represent. Before companies can hire Sales reps, they need a great product with messaging that conveys the benefits to customers. Sales reps need support from marketing in the cross functional organization of tomorrow. The messaging should be able to prevent customer objections.Continue reading “How to Innovate Marketing”

Organic Strategies for Growth (Podcast/Video Style)

Additional Resources 10 Ways to grow your Audience & Build a Customer Base There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience…www.linkedin.com 25 Sales & Marketing Strategies to Drive Revenue The purpose of the Sales & Marketing functions is to driveContinue reading “Organic Strategies for Growth (Podcast/Video Style)”

Sales, Marketing & Social Media Strategies for Organic Growth

There are many ways to grow a business organically across the organization. Here are strategies, tips and insights to achieve this goal. Sales Dan Galante Small Business Small Business Marketing 101 from Dan Galante Start ups Inbound 4 Basics of Inbound Marketing & Sales from Dan Galante Digital Marketing from Dan Galante Content Marketing SocialContinue reading “Sales, Marketing & Social Media Strategies for Organic Growth”

What Brand Safety Means for Brands, Advertisers & Agencies

2018 continues to be the year of Brand Safety for Brands, Advertisers and Agencies as the industry status quo was disrupted in 2017. Many advertisers pulled or suspended their ad campaigns from YouTube and Google’s display network because the company put brands at risk by serving up inappropriate ads that conflicted with the value ofContinue reading “What Brand Safety Means for Brands, Advertisers & Agencies”

Ways to use Marketing to Improve Customer Experience & Customer Journey

http://www.interaction-design.org The Customer Experience and Customer Journey is being disrupted by technology. The technology comes in the form of social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. MobileContinue reading “Ways to use Marketing to Improve Customer Experience & Customer Journey”