Why Free Trials increase Sales & Customer Loyalty

Free or Low-Cost Trials

When creating a new offering, I would offer a free or low-cost trial of your product to the end-users and industry experts. Consumers look for social proof before they buy a product. Now if the product is new, none exists. To lower buyer resistance, you need to make it low risk and feel safe.

In addition to market research and product testing; the free or low-cost trial is a great way to build trust and get feedback. Surveys can be created to ask potential customers about their experience.

If your product helps to solve a customer’s problem they will be more than happy to share it with others; converting to paying users! The product will earn testimonials and endorsements. Testimonials and endorsements will address product reliability creating: loyalty, brand recognition, and Sales for your product.

Loss Leaders

In place of a free or low-cost trial, a loss leader can be an option. A loss leader is when you offer a product at a loss or break-even point to gain business in the future. Supermarkets do this all of the time when a new product is rolled out.

Another place I saw loss leaders was when I was in Field Sales. I was selling Dental equipment at the time. Certain customers were loyal to certain types of equipment. When I ask why they stated that these were the tools that they had used in school. When I called on Dental schools and Hospitals, I found they were locked up with large contacts. My larger competitors sold the equipment at cost practically giving it away. Why would they do this? My competitors were creating life-long customers who were trained on certain tools and refused to switch.

Connection, trust, and advocacy are essential for customer acquisition. It is your job as a brand to turn your customer base into evangelists.

The decision on developing and implementing offering free, low-cost trials and/or loss leaders will be different for each product.

Free, low-cost trials and loss leaders help to Increase Sales and Customer Loyalty.

How have you used free, low-cost trials and loss leaders to create Sales and Customer Loyalty?

Comment and share.

5 Ways Marketers Can Use Web Analytics for Free

 

google-analytics-dashboard

image via https://marketingtruth.wordpress.com/category/analytics/

There are plenty of ways for marketers to measure the reach of their content and track customer behavior with marketing analytics. Many of these resources can prove to be quite expensive but in some cases make sense to purchase. However, there are plenty of free sources for marketing analytics.

1. Google Analytics

Google Analytics offers users free access to analytics for their website and tumblr blog. Users can track where the traffic is coming from and identify potential customers. Customer behavior on websites can also be tracked. Here is how to install it on a website.

2. LinkedIn

LinkedIn offers free analytics on its publishing platform that allow users to see the geographic area and industry of their readers. Along with eyeball count, comment count, users can see who shared and liked their content. 

LinkedIn members can also see statistics on status updates that are popular in their network.

3. SlideShare 

SlideShare now offers users free analytics  on content that is uploaded to the site. This is a great way to track where traffic is coming from and how users engage with content. Users can track social and email sharing  along with downloads.

4. Twitter 

Twitter users can track the impacts of their tweets. Twitter provides users access to track social sharing which include retweets and likes. Users can also track tweet impressions and clicks tweets that include URLs.

5. WordPress

WordPress users can see how many people have viewed their content, shared their content and what country viewers are from. Traffic sources such as referrers and search terms are included as well.

These are 5 ways that marketers can access analytics for free.

How have you used free analytics to measure your content and track customer behavior on your site? Comment below.

About the Author

Dan is passionate about using Marketing to help businesses drive sales. He has worked on various marketing assignments that include a Start Up, Political Campaign & a Digital Marketing Conference.

Prior to Teaching, Dan served customers as an Outside Sales & Marketing Representative in the Dental industry. In this role, he taught and trained Dentists on the company’s products and services using a consultative selling approach. He also supported the company’s marketing efforts at industry trade shows & in the field through lead generation of Digital Technology along with large Dental Equipment.

He writes and publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today.

Dan is seeking a full time marketing role in New York City. He is interested in roles in Direct, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.

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