10 Ways to Build an Audience & Grow a Customer Base

There are many ways to grow an audience and build a customer base. Here are 10 strategies for you to grow your audience and build a customer base. 1. Starting a Blog based on Buyer Personas Create a blog within your website focusing on customer pain points discovered in your buyer personas. Image via http://www.garrisoneverest.com/inbound-marketing-2/how-to-implement-inbound-marketing/ 2.Use SocialContinue reading “10 Ways to Build an Audience & Grow a Customer Base”

How to use Marketing to gain customers for your Small Business

How to use Marketing to gain customers for your small business.
Applying marketing strategies to engage with customers while driving product sales.

How Brands can use Customer Service & Sales Teams to improve Content Marketing

image via Content Marketing Institute Marketing is being disrupted by technology. The technology comes in the form of new social channels such as the internet, mobile, social media, publishing platforms, audio books and video on demand. All of these channels have the effect of giving consumers instant access to information about products and services. CompetitionContinue reading “How Brands can use Customer Service & Sales Teams to improve Content Marketing”

How to use Engagement to Generate Leads at Trade Shows

image via mediashower.com It is important to attend industry trade shows either as an exhibitor or an attendee. Trade shows are a great way to keep up to date with trends in your industry. This will allow you to improve your product knowledge and assess the needs of customers in the market place. Trade showsContinue reading “How to use Engagement to Generate Leads at Trade Shows”

How Tech is Disrupting Marketing

 image via bizdom.com The goal of marketing is to help drive products sales. However, we cannot blindly follow the model of marketing & advertising of the 1960’s. Today, consumers have more access to more information than ever before. As a result, Marketers and brands do not control the conversation like they once did. Hitting consumersContinue reading “How Tech is Disrupting Marketing”

My Top 5 Articles from 2012

In my last post, I shared my top 10 articles of all time. As today is New Year’s Eve, I wanted to reflect on my top five articles of 2012.  #1 How to Deal with Difficult Customers In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal withContinue reading “My Top 5 Articles from 2012”

How to Handle the Objection: “call me after the holidays”

The holiday season is upon us. Everyone is in holiday shopping mode from Black Friday, Cyber Monday and many other things. Also, everyone is thinking about going to parties. So the last thing on your customers and prospects mind is to make a year-end purchase; unless they receive a year-end tax advantage. As a salesContinue reading “How to Handle the Objection: “call me after the holidays””

Why you Should Reward your Customer’s for Providing Referrals and Testimonials

The easiest way to make sales is to earn referrals and testimonials from your customer’s.  Customers are usually delighted to provide referrals and testimonials for companies and products that work. That being said, you need to show your appreciation to your customer’s who put their name and reputation on the line for you.  If you want yourContinue reading “Why you Should Reward your Customer’s for Providing Referrals and Testimonials”

How to Deal with Difficult Customers

In sales, we all have to deal with difficult customers. Today, I am going discuss how to deal with difficult customers. In a previous post, I discussed how to get customers to pay on time. Before I can discuss how to handle difficult customers, the situation needs to be put in context. In other words,Continue reading “How to Deal with Difficult Customers”