There are many ways to grow an audience and build a customer base.
Here are 10 strategies for you to grow your audience and build a customer base.
1. Starting a Blog based on Buyer Personas
Create a blog within your website focusing on customer pain points discovered in your buyer personas.
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2.Use Social Media to share Blog Content
Share the content of this blog on Social Media channels such as Twitter, LinkedIn, Facebook, Instagram etc….
3. Employees LinkedIn Company Pages & LinkedIn profiles
Start publishing on your LinkedIn company page. Also, encourage employees publish and share content to their LinkedIn profiles if you are not doing so.
4. Content Repurposing
Repuropse blog content in the following ways: On SlideShare,
YouTube videos, podcasts, ebooks, whitepapers, newsletters, webinars etc…
5. User Groups
Create a user group on LinkedIn, and Facebook to facilitate discussion of your product and service.
6. Twitter Chats
Host Live Twitter chats on topics that are important to your customers
7. Using Groups to organize and announce off-line events
Use LinkedIn and Facebook groups to organize off-line events such as trade shows; invite customers to provide in person testimonials to prospects.
8. Stay In front of Customers
Be where your customers are, share a value message based on Market Research,Customer Analysis, Big Data Analytics and Competitive analysis.
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9. Content & Customer Retention
Create content to keep current customers engaged; share new features and ways they can get the most out of your product or service. Use the content to stay in the mind of customers.
Use your blog and product check out to ask customers to opt in to your marketing messages. Once you obtain permission, you can create email marketing campaigns targeted to subscriber needs and interests.
10. Develop Marketing Partnerships & Relationships
Strength comes in numbers. It helps to have other noncompeting businesses with complementary products promoting your product and services. These businesses can have a similar customer base and audience that can help your business.
Cross promote partner content/offerings on Social Media and at events to facilitate a reciprocal relationship.
Bonus Tips Statistics & Related Content
How have you built an audience and customer base?
Comment and share below.
About the Author
Dan is passionate about using Marketing to help businesses drive sales. HubSpot Certified in Inbound Marketing, Dan has worked on various marketing assignments including a Start Up, Political Campaign & a Digital Marketing Conference.
Prior to teaching, Dan served customers as an Outside Sales & Marketing Rep in NYC. In this role, he taught & trained Dentists on the company’s products & services using a consultative selling approach combined with direct marketing. He also supported the company’s marketing efforts at industry trade shows.
He writes & publishes a business blog on the topics of Sales, Marketing & Social Media entitled Sales, Marketing & Social Media Today; which has grown to over 15,000 followers on LinkedIn & over 10,000 on WordPress.
Dan is seeking a full-time marketing role in Direct, Inbound, Digital, Content & Social Media Marketing. If your company is hiring for roles in these areas, contact him directly via a free LinkedIn Message or email him at Dan@DanGalante.com to set up interviews.